Surging
PRISM Insights
Tech
Economy
Politics
Culture
K-Culture
NewJeans' Danielle's unpublicized volunteering is more than a good deed—it's a masterclass in brand authenticity and the future of fan-driven PR. PRISM analyzes.
Nations like the U.S. and Japan are pursuing economic security, but these 'de-risking' strategies may paradoxically increase global instability and conflict risk.
Danielle Fishel's diagnosis is more than a headline. It's a key signal for the future of health tech, parasocial influence, and the creator economy.
The 'Moon River' finale is more than a TV event. It's a case study in managing Hallyu star power, IP lifecycles, and the unique risks of the Korean market.
ByteDance's massive pay overhaul isn't just about retention. It's a cash-first strategic weapon in the AI talent war, directly challenging Google and Meta.
New data reveals healthcare affordability is a hyperlocal crisis. It's not the cost, but the wage gap, creating a deep economic divide across US cities.
Temu's Super Bowl ad spend is more than marketing. It's a strategic economic assault on Amazon and a new phase in global e-commerce. Here's why it matters.
BLACKPINK's Lisa's tattoos aren't just personal. They signal a strategic shift in K-Pop's power dynamics, from corporate control to artist-as-CEO.
Netanyahu's move to control the Oct. 7 inquiry is a high-stakes gamble, risking Israel's internal stability and creating new geopolitical risks for the West.
Private investment in nuclear fusion is plummeting. PRISM analyzes why the capital winter is hitting deep tech and what it means for the future of energy.
Beyond celebrity romance, the potential Taylor Swift-Travis Kelce union represents a historic media merger, creating a new economic and cultural force.
The Bank of Japan's historic rate hike ends the global era of free money. Our analysis breaks down the impact on the Yen carry trade, global markets, and investors.
