Liabooks Home|PRISM News

PRISM Insights

Explore Insights

Economy

See All

Politics

See All

Culture

See All

K-Culture

See All
Beyond the Algorithm: Why NewJeans' Danielle's Volunteering is a Masterclass in Brand Strategy
K-CultureEN
Beyond the Algorithm: Why NewJeans' Danielle's Volunteering is a Masterclass in Brand Strategy

NewJeans' Danielle's unpublicized volunteering is more than a good deed—it's a masterclass in brand authenticity and the future of fan-driven PR. PRISM analyzes.

The Security Paradox: How the Global Quest for Economic Safety is Fueling Instability
PoliticsEN
The Security Paradox: How the Global Quest for Economic Safety is Fueling Instability

Nations like the U.S. and Japan are pursuing economic security, but these 'de-risking' strategies may paradoxically increase global instability and conflict risk.

The Topanga Effect: How Danielle Fishel’s Health News Signals a Gold Rush in Nostalgia-Driven Health Tech
ViralEN
The Topanga Effect: How Danielle Fishel’s Health News Signals a Gold Rush in Nostalgia-Driven Health Tech

Danielle Fishel's diagnosis is more than a headline. It's a key signal for the future of health tech, parasocial influence, and the creator economy.

Beyond the Finale: How 'Moon River' Redefines the Economics of K-Drama Stardom
K-CultureEN
Beyond the Finale: How 'Moon River' Redefines the Economics of K-Drama Stardom

The 'Moon River' finale is more than a TV event. It's a case study in managing Hallyu star power, IP lifecycles, and the unique risks of the Korean market.

ByteDance's Cash Gambit: A Strategic Assault on Silicon Valley's Talent Pipeline
EconomyEN
ByteDance's Cash Gambit: A Strategic Assault on Silicon Valley's Talent Pipeline

ByteDance's massive pay overhaul isn't just about retention. It's a cash-first strategic weapon in the AI talent war, directly challenging Google and Meta.

America's Healthcare Redline: New Data Reveals a Deep Economic Divide
ViralEN
America's Healthcare Redline: New Data Reveals a Deep Economic Divide

New data reveals healthcare affordability is a hyperlocal crisis. It's not the cost, but the wage gap, creating a deep economic divide across US cities.

Temu's Super Bowl Blitz Isn't About Ads—It's a Full-Scale Economic Assault
EconomyEN
Temu's Super Bowl Blitz Isn't About Ads—It's a Full-Scale Economic Assault

Temu's Super Bowl ad spend is more than marketing. It's a strategic economic assault on Amazon and a new phase in global e-commerce. Here's why it matters.

Beyond the Ink: How Lisa's Tattoos Signal a Revolution in K-Pop's Power Structure
K-CultureEN
Beyond the Ink: How Lisa's Tattoos Signal a Revolution in K-Pop's Power Structure

BLACKPINK's Lisa's tattoos aren't just personal. They signal a strategic shift in K-Pop's power dynamics, from corporate control to artist-as-CEO.

Netanyahu's Inquiry Gambit: Why Israel's Political Crisis Is a Global Stability Risk
PoliticsEN
Netanyahu's Inquiry Gambit: Why Israel's Political Crisis Is a Global Stability Risk

Netanyahu's move to control the Oct. 7 inquiry is a high-stakes gamble, risking Israel's internal stability and creating new geopolitical risks for the West.

The Great Fusion Cool-Down: Why Private Capital is Hitting Pause on the Clean Energy Moonshot
EconomyEN
The Great Fusion Cool-Down: Why Private Capital is Hitting Pause on the Clean Energy Moonshot

Private investment in nuclear fusion is plummeting. PRISM analyzes why the capital winter is hitting deep tech and what it means for the future of energy.

The Swift-Kelce Union: More Than a Marriage, It's a Media Empire Merger
ViralEN
The Swift-Kelce Union: More Than a Marriage, It's a Media Empire Merger

Beyond celebrity romance, the potential Taylor Swift-Travis Kelce union represents a historic media merger, creating a new economic and cultural force.

Japan's Rate Shock: The End of Free Money and the Unwinding of a $10 Trillion Trade
EconomyEN
Japan's Rate Shock: The End of Free Money and the Unwinding of a $10 Trillion Trade

The Bank of Japan's historic rate hike ends the global era of free money. Our analysis breaks down the impact on the Yen carry trade, global markets, and investors.