#K-drama
Total 35 articles
A new K-drama starring Jin Se Yeon reveals the hidden strategy behind traditional weekend shows in the age of Netflix. This is a deep dive into K-content economics.
Song Hye Kyo's new Fendi photoshoot is stunning, but a small teaser about her upcoming drama with Gong Yoo has caused a global fan meltdown. Here's why.
A new K-drama teaser for 'To My Beloved Thief' is going viral. We analyze why the Moon Sang-min & Nam Ji-hyun pairing is a masterclass in global content strategy.
New stills of Park Ji Hoon as a tragic king in “The King’s Warden” have sent the internet into a frenzy. Here's a breakdown of why it's going viral.
K-drama star Kang Tae Oh's Viki Instagram Live for "Moon River" went viral for all the wrong—and right—reasons. Here's why his kitchen fail is a masterclass in modern PR.
OMEGA names K-drama star Park Bo Gum a global ambassador. We break down why this is a masterclass in global marketing and a signal of a major power shift in luxury.
Park Shin-hye's new K-drama 'Undercover Miss Hong' is set in 1997, and the internet is buzzing. We break down why it went viral and what it means for K-culture.
The cast of K-drama hit 'Reply 1988' is reuniting for a 10th anniversary OST. We break down why this news went viral and what it means for the future of entertainment.
A Fendi photoshoot sparked a global fan frenzy after Song Hye Kyo dropped hints about her new K-drama with Gong Yoo. Here's why this super-pairing is breaking the internet.
Park Shin-hye is back! Her new 1997-set K-drama 'Undercover Miss Hong' is creating major buzz. We break down why it's a perfect viral storm.
A new K-drama teaser for 'To My Beloved Thief' is going viral. We break down why the classic 'mistaken identity' trope has fans obsessed worldwide.
The cast of K-drama 'Reply 1988' is reuniting for a 10th-anniversary music project. We break down why this news sparked a global fan meltdown and what it means.