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Total 241 articles

Why Apple Is Breaking Its 17-Year Product Launch Formula
TechEN
Why Apple Is Breaking Its 17-Year Product Launch Formula

Apple abandons its signature keynote format for a 3-day announcement spree culminating in hands-on experiences across three cities. What's driving this dramatic shift?

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DH
Doyun Han
The Great Wall of Apple Has Its First Cracks
TechEN
The Great Wall of Apple Has Its First Cracks

EU's Digital Markets Act opened alternative app stores on iOS. Seven new marketplaces challenge Apple's decade-long monopoly, but success stories are mixed.

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DH
Doyun Han
Apple Paid $3.3B in Tariffs. Will It Fight to Get Them Back?
EconomyEN
Apple Paid $3.3B in Tariffs. Will It Fight to Get Them Back?

Apple has paid $1 billion quarterly in Trump tariffs. Supreme Court ruling offers relief, but whether Apple will pursue $3.3B refund remains uncertain amid political tensions

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SP
Seoyeon Park
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Apple's iOS 26.4 Beta Hints at a Post-Siri World
TechEN
Apple's iOS 26.4 Beta Hints at a Post-Siri World

Apple's latest iOS update packs AI features, encrypted messaging, and video podcasts—but notably skips the promised Siri overhaul. What's the company really prioritizing?

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DH
Doyun Han
Apple TV Targets Sports Bars as Streaming Wars Heat Up
EconomyEN
Apple TV Targets Sports Bars as Streaming Wars Heat Up

Apple partners with EverPass Media to bring sports content to bars and hotels, marking a strategic shift toward B2B markets as consumer growth stalls.

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SP
Seoyeon Park
Apple Sued for Abandoning Child Safety for Privacy
TechEN
Apple Sued for Abandoning Child Safety for Privacy

West Virginia sues Apple, claiming iCloud became a 'secure avenue' for child abuse material after the company ditched CSAM detection for end-to-end encryption.

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DH
Doyun Han
Apple's Privacy Dilemma Goes to Court in West Virginia
EconomyEN
Apple's Privacy Dilemma Goes to Court in West Virginia

West Virginia sues Apple over child safety failures, forcing the tech giant to confront its privacy-first stance vs child protection demands

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SP
Seoyeon Park
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When Apple's AI Makes Your Playlist, Who's the Real DJ?
TechEN
When Apple's AI Makes Your Playlist, Who's the Real DJ?

iOS 26.4 beta introduces AI playlist generation and Creator Studio tools. Analyzing the shift in music industry power dynamics and content creation.

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DH
Doyun Han
Apple's $202B AI Reality Check: When Perfect Timing Meets Imperfect Execution
EconomyEN
Apple's $202B AI Reality Check: When Perfect Timing Meets Imperfect Execution

Apple lost $202 billion in market value as Siri AI delays spark credibility concerns. Analysts say 2026 is make-or-break for Apple's AI monetization strategy.

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SP
Seoyeon Park
Apple's AI Wearable Trinity Could Redefine Post-Smartphone Era
TechEN
Apple's AI Wearable Trinity Could Redefine Post-Smartphone Era

Apple accelerates development of AI pin, smart glasses, and AI-powered AirPods for 2027 launch. Analysis of how this three-pronged strategy could reshape the wearables market.

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DH
Doyun Han
Apple's 2027 Smart Glasses: Late to the Party, But Ready to Own It?
TechEN
Apple's 2027 Smart Glasses: Late to the Party, But Ready to Own It?

Apple plans smart glasses for 2027, competing with Meta's established lineup. We analyze the strategic implications, privacy concerns, and what this means for the wearable market.

·
DH
Doyun Han
PRISM

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Why Apple Just Declared War on YouTube's Podcast Empire
TechEN
Why Apple Just Declared War on YouTube's Podcast Empire

Apple's spring video podcast launch isn't just a feature update. It's a strategic play for the **$51 billion** podcasting market that could reshape how creators monetize content.

·
DH
Doyun Han
PRISM

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