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PRISM Insights
Tech
Economy
Politics
Culture
K-Culture
Beyond a viral photo, BLACKPINK Jennie's Instagram strategy signals a major power shift in the K-Pop industry, redefining brand-building and talent leverage.
Trump's disruptive foreign policy is forcing a global realignment, creating a power vacuum that China is strategically filling. An analysis of the impact on alliances and markets.
Holiday gift guides reveal Big Tech's true strategy: using simple gadgets as Trojan Horses to win the long-term war for ecosystem dominance and data.
Beyond gossip: Celebrity vulnerability is a market signal. Discover why the authenticity crash is reshaping marketing, tech, and the entire creator economy.
Bitcoin's record $1.1T realized cap challenges the four-year cycle theory. Our analysis explores how macro trends are forging a new reality for BTC investors.
An attack on a K-Pop idol's smile lines backfired, signaling a major shift in beauty standards and fan power. PRISM analyzes the industry implications.
Riot Games' discovery of a critical motherboard flaw shifts the anti-cheat battleground from software to silicon. An analysis of the new hardware security reality.
Tokyo's panda farewell rush reveals powerful lessons in scarcity marketing and the experience economy. We analyze the future of brand strategy.
Beyond the meme: How the 'chaotic good' alignment is becoming a key strategy for disruption, brand loyalty, and even ethical AI design.
Visa's AI agent pilot isn't just a tech demo; it's the start of a new era of autonomous commerce. PRISM analyzes the death of the checkout process.
Min Hee Jin's court testimony is more than a legal battle; it's a stress test on HYBE's multi-label model, questioning the future of K-Pop IP creation.
Analysis: Indian spacetech startup EtherealX's funding signals a major shift. We break down why its pre-launch contracts are the real story for the global launch market.
