#HYBE

A new survey reveals BTS members V, Jimin, and Jungkook each hold $14.8 million in HYBE stock, ranking 28th among Korea's wealthiest young stockholders. See the full breakdown.

HYBE's new girl group KATSEYE is facing lip-sync accusations after a tour video of member Megan went viral, reigniting the K-Pop debate on live vocals versus polished performance.

An analysis of how rumors surrounding aespa's Winter and BTS's Jungkook reveal deep shifts in K-Pop's corporate strategy, fan power, and digital brand risk.

ENHYPEN Sunoo's ₩50M donation is more than charity. It's a strategic K-Pop masterclass in building authentic fandoms and redefining artist influence.

Police clear Min Hee Jin of breach of trust, but HYBE's appeal signals a prolonged war. Our analysis on the future of K-Pop's multi-label system.

Min Hee Jin's legal win over HYBE is not the end. Our analysis reveals the deeper crisis threatening K-Pop's corporate model and the future of NewJeans.

The 'injection auntie' scandal is more than celebrity gossip. It's a critical signal of systemic risk in the K-Pop industry's high-pressure talent model.

A viral clip of KATSEYE's Lara reveals a critical flaw in K-Pop's global expansion model, pitting legacy beauty standards against Western fan values.

Min Hee Jin's new label OOAK is launching a boy group, not a NewJeans rival. Our analysis breaks down this strategic pivot in the K-Pop creator economy.

A dating rumor around KATSEYE's Manon is a critical stress test for HYBE's global K-Pop business model. Here's why it's a bellwether for the industry.

An FSS raid on HYBE founder Bang Si-hyuk's home isn't just a scandal; it's a critical stress test for K-Pop's corporate governance and global ambitions.

Min Hee Jin's lawsuit against HYBE is more than a legal dispute. It's a critical stress test for K-Pop's corporate model and the valuation of creative genius.