#HYBE

BTS staged their comeback at Seoul's iconic Gwanghwamun Square, streaming live on Netflix. HYBE issued a rare dual statement—apology and gratitude. What does it all mean for K-pop's next chapter?

BTS's new album 'Arirang' sold 3.98 million copies on its first day. A record, yes. But what does a K-pop sales figure actually measure in 2026?

BTS stages their first full-group comeback in nearly four years at Seoul's Gwanghwamun Square, with Netflix streaming it live worldwide in its biggest music event ever. What does this mean for K-pop, streaming wars, and live entertainment?

BTS is set to appear on The Tonight Show Starring Jimmy Fallon for two consecutive episodes — their first full-group U.S. late-night appearance since 2021. Here's why it matters beyond the headline.

ILLIT surprised fans at their Seoul concert on March 15 by announcing a comeback with 'It's Me' on April 30. Here's what it means for the group and K-pop's crowded spring calendar.

KATSEYE member Manon announces temporary hiatus for health reasons, highlighting the challenges facing multinational K-Pop groups in HYBE's global expansion strategy.

BTS member V responds to his KakaoTalk messages with Min Hee Jin being used as court evidence in the HYBE legal dispute. The case raises questions about artist privacy in the K-pop industry.

Seoul Central District Court rules in favor of former ADOR CEO Min Hee Jin in put option lawsuit against HYBE. HYBE plans to appeal the 25.5 billion won decision.

Tomorrow X Together confirms April comeback plans. Analyzing HYBE's K-pop strategy and the growing global influence of fourth-generation groups.

BTS World Tour ARIRANG 2026 tickets see mixed results. While Tampa and Stanford sold out instantly, El Paso and Foxborough show remaining seats, sparking fan debates over tour routing.

HYBE's ENHYPEN Knife Billboard strategy faces backlash over 25 digital versions of a single track. Is it a smart global marketing move or a chart-rigging loophole?

KATSEYE faces a major backlash following their 2026 GRAMMY nomination and performance news. Read about the Payola allegations and fan reactions.