#HYBE
Total 105 articles
An analysis of the K-Pop Big 4 revenue analysis for 2023 shows HYBE leading in global sales, while JYP Entertainment dominates in net profit efficiency.
BTS Suga was left speechless on his show Suchwita after a mystery guest revealed her surprising connection to Bang Si Hyuk. Read more about the shocking teaser.
HYBE’s rookie group CORTIS is facing major backlash for a TikTok video accused of cultural appropriation, drawing comparisons to KISS OF LIFE.
PRISM by Liabooks
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Amidst corporate controversies, K-Pop giant HYBE is winning praise online for an unexpected reason: free, freshly made bungeoppang in its company cafeteria, a perk loved by artists like LE SSERAFIM.
A new survey reveals BTS members V, Jimin, and Jungkook each hold $14.8 million in HYBE stock, ranking 28th among Korea's wealthiest young stockholders. See the full breakdown.
HYBE's new girl group KATSEYE is facing lip-sync accusations after a tour video of member Megan went viral, reigniting the K-Pop debate on live vocals versus polished performance.
An analysis of how rumors surrounding aespa's Winter and BTS's Jungkook reveal deep shifts in K-Pop's corporate strategy, fan power, and digital brand risk.
PRISM by Liabooks
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ENHYPEN Sunoo's ₩50M donation is more than charity. It's a strategic K-Pop masterclass in building authentic fandoms and redefining artist influence.
Min Hee Jin's legal win over HYBE is not the end. Our analysis reveals the deeper crisis threatening K-Pop's corporate model and the future of NewJeans.
The 'injection auntie' scandal is more than celebrity gossip. It's a critical signal of systemic risk in the K-Pop industry's high-pressure talent model.
A viral clip of KATSEYE's Lara reveals a critical flaw in K-Pop's global expansion model, pitting legacy beauty standards against Western fan values.
PRISM by Liabooks
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Min Hee Jin's new label OOAK is launching a boy group, not a NewJeans rival. Our analysis breaks down this strategic pivot in the K-Pop creator economy.
