#Generative AI

Viral 'disaster' photos signal a shift to an authenticity economy. This creates a new frontier for AI in marketing, redefining content strategy for brands.

OpenAI's new image editing AI commoditizes photorealistic manipulation, challenging the future of media, trust, and the very concept of photographic proof.

OpenAI's ChatGPT app store is more than a feature. It's a strategic move to build the next OS, igniting a new platform war and a developer gold rush.

Adobe's AI lawsuit over pirated books highlights a systemic risk. Our analysis explores the 'original sin' of training data and why data provenance is critical.

BNY is arming 20,000 employees with OpenAI tools. This isn't just about efficiency—it's a radical bet on citizen developers that redefines Wall Street's tech race.

Apple's delayed Siri upgrade isn't a weakness, but a high-stakes bet on a different AI future. PRISM analyzes the strategy, risks, and what it means for investors.

OpenAI quietly released GPT-5.2, signaling a major shift from blockbuster launches to continuous updates. PRISM analyzes why this changes the game for the entire AI industry.

Amazon's new Alexa.com interface is more than a feature. It's a strategic pivot to compete with ChatGPT and Google, breaking Alexa out of the smart home.

AWS CEO Matt Garman is ignoring the AI hype to focus on enterprise profits. Discover why their contrarian strategy and new tools may win the real AI war.

BNY Mellon is arming 20,000 employees with OpenAI. It's a quiet revolution that signals a major strategic shift in how Wall Street will operate. Here's our analysis.

Consumer AI startups are failing because they're building disposable 'flashlight apps.' We analyze the platform shift and hardware endgame that will define the next Uber-sized winners.

Analysis: OpenAI's potential $10B deal with Amazon is not just about money. It's a strategic declaration of independence from Microsoft, reshaping the AI infrastructure wars.