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K-CultureEN
Generations Collide at MMA 2025: G-Dragon, aespa, RIIZE and More Light Up the Stage
The Melon Music Awards 2025 on Dec 20 featured an epic lineup of performances from K-pop's past, present, and future, including G-Dragon, EXO, aespa, IVE, RIIZE, and more.
K-CultureEN
Pung Ja's Wegovy Rejection: How One K-Celeb's Diet Signals a Tipping Point for the $100B Wellness Industry
Korean star Pung Ja's recent weight loss is more than a glow-up. Her rejection of Wegovy for lifestyle changes signals a major shift in the wellness market.
K-CultureEN
Pro Bono's 'Impossible Case': Why K-Drama's New Anti-Hero Formula is a Multi-Billion Dollar Bet
Beyond the courtroom drama, 'Pro Bono' and Jung Kyung Ho signal a strategic shift in K-content. Our analysis on the data-driven evolution of the Korean anti-hero.
K-CultureEN
Beyond the Ratings: How 'Moon River' Exposes the New K-Drama IP Gold Rush
An analysis of 'Moon River's' success, revealing how traditional K-Drama broadcasters are leveraging actor IP and hit shows to compete in the streaming wars.
K-CultureEN
Beyond the Photoshoot: Why Choo Young Woo & Shin Sia Signal a New K-Entertainment Playbook
A celebrity photoshoot reveals Korea's strategic investment in next-gen talent and cross-cultural IP. We analyze the K-content machine's new playbook.
K-CultureEN
Hyun Bin’s Fatherhood Play: Deconstructing the Brand Strategy of a K-Drama Icon
Beyond a cute interview, Hyun Bin's comments on fatherhood signal a strategic brand pivot. PRISM analyzes the impact on K-culture and the creator economy.
K-CultureEN
Beyond the Script: Why the Hyun Bin-Son Ye Jin Romance is a Masterclass in IP Management
Hyun Bin's comments on Son Ye Jin aren't just gossip. It's a strategic masterclass in celebrity branding, IP lifecycle extension, and narrative control.
K-CultureEN
DAY6's 'You Were Beautiful' Hits 100M: A Masterclass in K-Pop's Evergreen Content Strategy
DAY6's 'You Were Beautiful' hitting 100M views reveals K-Pop's untapped evergreen content value & organic discovery. A masterclass in sustained digital growth.
K-CultureEN
Beyond the Tears: Why K-Drama's Deep Dive into Family Trauma Remains a Global Powerhouse
Explore why K-dramas like 'Love Me,' focusing on family trauma and healing, dominate global streaming, offering deep insights for media executives.
K-CultureEN
Virtual K-Pop Takes Over UK Charts: HUNTR/X's 'Golden' Goes Double Platinum
A fictional K-Pop group from 'KPop Demon Hunters' hits double platinum in the UK. PRISM analyzes how virtual artists and animated IP are reshaping global entertainment and K-culture's future.
K-CultureEN
K-Pop's Digital Gold Rush: Deconstructing Idol Brand Power in December's Rankings
December's K-Pop girl group brand rankings reveal individual idol market power, driven by big data. Explore insights on fan engagement, strategic investments, and the future of digital stardom.
K-CultureEN
Beyond the Playlist: K-Pop's Strategic Gamification for Global Holiday Engagement
K-Pop's holiday quizzes are more than festive fun. PRISM analyzes how gamified content drives global fan engagement, boosts media ROI, and hints at the future of interactive digital media.