Liabooks Home|PRISM News

#Apple

Total 115 articles

Tim Cook's Minneapolis Response Reveals Corporate Leadership's New Dilemma
EconomyEN
Tim Cook's Minneapolis Response Reveals Corporate Leadership's New Dilemma

Apple CEO Tim Cook's measured response to Minneapolis shootings contrasts sharply with his 2020 stance on George Floyd. What changed in corporate America's social voice?

Why Apple's CEO Just Drew a Line in the Sand with Trump
EconomyEN
Why Apple's CEO Just Drew a Line in the Sand with Trump

Tim Cook's call for 'de-escalation' after Minneapolis killings signals a shift in Big Tech's relationship with the Trump administration. The corporate political playbook is changing.

Apple's Different AI Bet: We Won't Replace Creators, We'll Empower Them
TechEN
Apple's Different AI Bet: We Won't Replace Creators, We'll Empower Them

Apple's Creator Studio Pro positions generative AI as a creative assistant rather than replacement, bundling Final Cut Pro to Keynote for $12.99/month

AirPods 4 at $119: The New Sweet Spot for Noise Cancellation?
TechEN
AirPods 4 at $119: The New Sweet Spot for Noise Cancellation?

Apple's AirPods 4 with Active Noise Cancellation drop to $119, offering premium features at half the price of AirPods Pro. We analyze what this means for the audio market and consumers.

Apple's Policy Whiplash Hits Creators Where It Hurts
TechEN
Apple's Policy Whiplash Hits Creators Where It Hurts

Patreon creators face their third policy reversal from Apple in 18 months. What's the real cost of platform dependency in the creator economy?

Apple Bets Big on Services as Memory Crisis Threatens iPhone 18 Pricing
TechEN
Apple Bets Big on Services as Memory Crisis Threatens iPhone 18 Pricing

Facing global memory shortages and rising RAM costs, Apple plans to absorb price increases rather than pass them to consumers, relying on services revenue to offset hardware losses.

Apple's Quiet Gesture: Keeping 13-Year-Old iPhones Alive
TechEN
Apple's Quiet Gesture: Keeping 13-Year-Old iPhones Alive

Apple released surprise updates for iOS versions as old as iOS 12, extending iMessage and FaceTime functionality until 2027. A small update reveals bigger questions about tech responsibility.

·
1
Why Tim Cook's Trump Call Matters More Than You Think
TechEN
Why Tim Cook's Trump Call Matters More Than You Think

Apple CEO Tim Cook revealed he spoke with President Trump after Minneapolis protests. The timing and context reveal deeper questions about corporate leadership in political crises.

Apple vs Camera App Maker: When Platforms Become Competitors
TechEN
Apple vs Camera App Maker: When Platforms Become Competitors

Reincubate's lawsuit against Apple over Continuity Camera highlights the thorny issue of platform giants copying third-party innovations.

Why Apple's $550 AirPods Max Just Dropped to $430
TechEN
Why Apple's $550 AirPods Max Just Dropped to $430

Apple's premium over-ear headphones are seeing their steepest discount yet. What this pricing shift reveals about the changing audio market and Apple's strategy.

Apple's New AirTag: Why Distance Matters More Than You Think
TechEN
Apple's New AirTag: Why Distance Matters More Than You Think

Apple's second-generation AirTag extends tracking range by 50%, but the real story lies in what this means for personal security and market competition in 2026.

AirTag 2 Extends Its Reach by 50%
TechEN
AirTag 2 Extends Its Reach by 50%

Apple launches AirTag 2 with 50% longer Bluetooth range, louder speaker, and enhanced Precision Finding. Despite keeping prices unchanged, Apple maintains its 70% market dominance in the tracking device space.