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K-Culture
K-CultureEN
K-Influencer's Narcotics Scandal: A Wake-Up Call for K-Culture's Digital Frontier
A deep dive into how YouTuber Short Mouth Sun's narcotics investigation signals a critical shift in K-Culture's creator economy, impacting brands, platforms, and regulatory oversight.
K-CultureEN
MMA 2025: G-Dragon's Reignition & Jennie's Solo Ascendancy Reshape K-Pop's Future Blueprint
Melon Music Awards 2025 saw G-Dragon and Jennie dominate. Discover how these wins signal K-Pop's strategic shift toward legacy IP and solo artist branding.
K-CultureEN
The aespa Algorithm Glitch: Why Their Red Carpet 'Fail' Signals a Deeper Crisis
aespa's mismatched MMA red carpet look is more than a fashion faux pas. It's a symptom of a strategy crisis at SM Entertainment, revealing cracks in K-pop's branding.
K-CultureEN
Beyond the Red Carpet: How a Single Rumor Signals a New Era of K-Pop Corporate Warfare
An analysis of how rumors surrounding aespa's Winter and BTS's Jungkook reveal deep shifts in K-Pop's corporate strategy, fan power, and digital brand risk.
K-CultureEN
EXO D.O.'s Two-Event Gambit: The New Calculus of Celebrity Brand Value
EXO's D.O. juggled the Melon Music Awards and a wedding, setting a new standard for celebrity brand management. Our analysis explores the strategic value.
K-CultureEN
Korea's New Power Couple: Why the Shin Min-a & Kim Woo-bin Wedding is a Multi-Million Dollar Brand Merger
Beyond the vows, the union of K-Drama stars Shin Min-a & Kim Woo-bin is a strategic brand merger with major implications for Netflix and the global content industry.
K-CultureEN
The Minyoung Doctrine: How a Bikini Post Signals a Power Shift in K-Pop's IP War
BB Girls' Minyoung's viral photos aren't just about looks. It's a strategic move in K-Pop's creator economy, signaling a shift in artist IP and brand control.
K-CultureEN
NCT WISH's MMA Absence: A Micro-Fracture in K-Pop's High-Stakes Growth Engine
One member's sick day is more than a fan update. It's a signal of operational risk in K-Pop's high-intensity business model. PRISM analyzes the impact.
K-CultureEN
Beyond the Algorithm: Why NewJeans' Danielle's Volunteering is a Masterclass in Brand Strategy
NewJeans' Danielle's unpublicized volunteering is more than a good deed—it's a masterclass in brand authenticity and the future of fan-driven PR. PRISM analyzes.
K-CultureEN
Beyond the Finale: How 'Moon River' Redefines the Economics of K-Drama Stardom
The 'Moon River' finale is more than a TV event. It's a case study in managing Hallyu star power, IP lifecycles, and the unique risks of the Korean market.
K-CultureEN
Beyond the Ink: How Lisa's Tattoos Signal a Revolution in K-Pop's Power Structure
BLACKPINK's Lisa's tattoos aren't just personal. They signal a strategic shift in K-Pop's power dynamics, from corporate control to artist-as-CEO.
K-CultureEN
MMA 2025 Red Carpet: Decoding the Billion-Dollar Brand Strategies Behind the Looks
The MMA 2025 red carpet isn't just fashion. It's a battleground for brand deals, tech innovation, and K-Pop's global economic influence. PRISM analyzes.