#BTS
Total 170 articles
BTS's Netflix comeback concert drew 18.4 million views and topped non-English charts in 24 countries. What does that mean for K-pop, streaming, and soft power?
BTS released the performance video for 'SWIM,' the title track of their new album 'ARIRANG.' The rollout strategy — Spotify and Apple Music first, YouTube second — reveals how K-pop is evolving its global content game.
BTS dropped 'ARIRANG' and 22,000 fans filled Gwanghwamun. The Fed warned of stagflation. Anthropic released an AI that refuses military use. Qatar began mediating the Hormuz blockade.
Jeong Jin Lee
PRISM by Liabooks
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BTS staged their comeback at Seoul's iconic Gwanghwamun Square, streaming live on Netflix. HYBE issued a rare dual statement—apology and gratitude. What does it all mean for K-pop's next chapter?
BTS returned with their fifth album 'ARIRANG' and title track 'SWIM,' breaking Apple Music records for highest first-day streams by any pop group or K-pop artist in the platform's history. What does it mean beyond the numbers?
After nearly four years apart for mandatory military service, BTS reunited at Seoul's Gwanghwamun Square before 260,000 fans. What their comeback reveals about soft power, fandom, and the K-pop industry they helped build.
BTS's new album 'Arirang' sold 3.98 million copies on its first day. A record, yes. But what does a K-pop sales figure actually measure in 2026?
PRISM by Liabooks
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BTS stages their first full-group comeback in nearly four years at Seoul's Gwanghwamun Square, with Netflix streaming it live worldwide in its biggest music event ever. What does this mean for K-pop, streaming wars, and live entertainment?
BTS is set to appear on The Tonight Show Starring Jimmy Fallon for two consecutive episodes — their first full-group U.S. late-night appearance since 2021. Here's why it matters beyond the headline.
The Strait of Hormuz was blockaded. The S&P 500 fell for a third straight week. Iran quit the World Cup. OpenAI released an AI that uses your computer. BTS is returning at Gwanghwamun.
Jeong Jin Lee
South Korea's Business Research Institute released its March idol brand reputation rankings. BTS held the top spot. Here's why that number matters far beyond fandom.
PRISM by Liabooks
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Korean Business Research Institute reveals March boy group brand reputation rankings with BTS holding first place. Analysis of big data insights and K-pop industry implications.
