#advertising
Total 9 articles
AI search startup Perplexity phases out ads over user trust concerns, highlighting a critical crossroads for the AI industry's monetization strategies.
Japan's largest ad agency posts record loss and cuts dividends to zero after massive goodwill impairment from its 2012 Aegis acquisition. A cautionary tale for M&A-driven expansion strategies.
Despite improved AI technology, 2026 Super Bowl commercials using generative AI failed to demonstrate real value to consumers, focusing on tech showcase over practical benefits.
PRISM by Liabooks
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OpenAI begins testing ads in ChatGPT today, marking a shift from subscription-only to ad-supported AI. Analyzing the implications for users, competitors, and the future of AI monetization.
From AI-generated commercials to public feuds between tech giants, the 2026 Super Bowl marked a turning point where AI became both creator and star of advertising's biggest stage.
Pharmaceutical giants are bringing GLP-1 weight-loss medications to America's biggest advertising stage. What does this mainstream push mean for the industry?
The 2026 Super Bowl marked a turning point as AI took center stage in both creating and promoting advertisements, sparking industry-wide debates.
PRISM by Liabooks
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Anthropic launches Super Bowl attack on OpenAI with ads-free Claude promise. As AI chatbots consider monetization through advertising, the battle for conversational purity versus business models intensifies.
Anthropic declares Claude will remain ad-free, directly contrasting OpenAI's ChatGPT advertising plans. The company even mocks rivals in a Super Bowl commercial.
