#Brand Reputation
Total 4 articles
K-CultureEN
Park Jeong Min Claims #1 Spot in December Rising Actor Brand Reputation Rankings
Park Jeong Min secures the #1 spot in December's brand reputation rankings for rising actors. Explore the data-driven insights behind his massive popularity.
K-CultureEN
TWS’s Dohoon Shots to #1 in December Rookie Idol Brand Reputation Rankings
TWS's Dohoon has topped the December brand reputation rankings for individual rookie idols, as revealed by the Korean Business Research Institute. See what the data means for K-Pop's 5th generation.
K-CultureEN
K-Pop's Digital Gold Rush: Deconstructing Idol Brand Power in December's Rankings
December's K-Pop girl group brand rankings reveal individual idol market power, driven by big data. Explore insights on fan engagement, strategic investments, and the future of digital stardom.
K-CultureEN
The Enlistment Paradox: How BTS's Jimin Redefined Idol Brand Power from the Barracks
BTS's Jimin tops brand rankings while enlisted, a case study in digital relevance. Our analysis reveals why this changes the game for K-Pop investments.