#YouTube

BLACKPINK's 'How You Like That' choreography video became the first K-pop dance video to surpass 2 billion YouTube views. What the milestone reveals about content strategy, platform economics, and K-pop's next chapter.

Rosé and Bruno Mars's "APT." hit 2.5 billion YouTube views in under 20 months, making it the 5th fastest MV ever. Here's what the milestone reveals about K-pop's evolving playbook.

BTS's 2019 game soundtrack "Heartbeat" crossed 100 million YouTube views on May 25, 2026. Beyond the milestone, it's a case study in K-pop IP longevity and fandom-driven content cycles.

BABYMONSTER's "CHOOM" became the fastest K-pop MV to hit 100M YouTube views in 2026. Here's what the milestone reveals — and what it doesn't — about the group's market position.

NCT 127's "Sticker" just crossed 100 million YouTube views, becoming their fourth MV to do so. Beyond the milestone, what does this say about K-pop's streaming economy?

ILLIT's debut MV 'Magnetic' just hit 300 million YouTube views. But beyond the milestone, what does this number actually tell us about K-pop's staying power?

Rosé and Bruno Mars' "APT." hit 2.4 billion YouTube views in just over 17 months, setting a new speed record for female-led music videos. What does this number actually mean?

A Los Angeles jury found Meta and YouTube liable for intentionally addicting a child to social media, awarding $6M in damages. What this landmark verdict means for Big Tech, parents, and regulators worldwide.

ITZY's Lia launched her personal YouTube channel 'LIA CHOI' on March 18, sharing her home and dog Bella. What does it mean when a K-pop idol goes solo online?

YouTube's 2025 ad revenue hit $40.4B, surpassing Disney, NBC, Paramount, and Warner Bros. Discovery combined. What this means for advertisers, creators, and the future of media.

Stray Kids' 2020 hit 'Back Door' just crossed 400 million YouTube views, becoming their third MV to hit the milestone. What does a five-year-old song's continued growth tell us about K-pop's content economy?

NCT U's 'BOSS' reaches 200 million YouTube views after 8 years, showcasing the group's enduring appeal and different path to K-Pop success beyond viral moments.