Ford to Debut Level 3 Autonomous Driving in 2028 via New UEV Platform

Ford's taking its eyes off the road—literally. By 2028, you won't just be hands-free; you'll be eyes-off. At CES 2026, Ford's top software executive revealed that the automaker is gearing up for a major shift toward Level 3 autonomous driving. According to reports from The Verge, this move is part of a broader strategy to integrate AI and in-house software to redefine the driving experience.

The Roadmap for Ford Level 3 Autonomous Driving 2028

The centerpiece of this vision is the Universal Electric Vehicle (UEV) platform, set to launch in 2027. This platform isn't just about going electric; it's designed to be more affordable and profitable. By 2028, Ford plans to introduce Level 3 autonomy on this platform, allowing drivers to legally take their eyes off the road under specific conditions. It's a massive leap from current driver-assist systems that require constant supervision.

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AI Integration and In-House Tech

Before the self-driving revolution arrives, Ford is rolling out a new AI-powered voice assistant later this year. The company's doubling down on in-house development for its core technology. While Ford isn't building its own large language models or silicon chips, it's focusing on owning the software stack to reduce costs and maintain tighter control over the user ecosystem. This vertical integration is seen as vital for competing with tech-heavy rivals.