#K-Pop
+671%Total 173 articles
A fictional K-Pop group from 'KPop Demon Hunters' hits double platinum in the UK. PRISM analyzes how virtual artists and animated IP are reshaping global entertainment and K-culture's future.
December's K-Pop girl group brand rankings reveal individual idol market power, driven by big data. Explore insights on fan engagement, strategic investments, and the future of digital stardom.
K-Pop's holiday quizzes are more than festive fun. PRISM analyzes how gamified content drives global fan engagement, boosts media ROI, and hints at the future of interactive digital media.
LE SSERAFIM's Kazuha sparked debate with her solo stage. PRISM analyzes how a mic prop reveals K-Pop's complex balance of authenticity, performance, and fan expectations.
PRISM analyzes Dispatch's annual K-Pop couple reveal, connecting fan speculation to data insights, media power, and the evolving economics of celebrity in the global K-Pop industry.
Melon Music Awards 2025 saw G-Dragon and Jennie dominate. Discover how these wins signal K-Pop's strategic shift toward legacy IP and solo artist branding.
aespa's mismatched MMA red carpet look is more than a fashion faux pas. It's a symptom of a strategy crisis at SM Entertainment, revealing cracks in K-pop's branding.
An analysis of how rumors surrounding aespa's Winter and BTS's Jungkook reveal deep shifts in K-Pop's corporate strategy, fan power, and digital brand risk.
EXO's D.O. juggled the Melon Music Awards and a wedding, setting a new standard for celebrity brand management. Our analysis explores the strategic value.
BB Girls' Minyoung's viral photos aren't just about looks. It's a strategic move in K-Pop's creator economy, signaling a shift in artist IP and brand control.
One member's sick day is more than a fan update. It's a signal of operational risk in K-Pop's high-intensity business model. PRISM analyzes the impact.
NewJeans' Danielle's unpublicized volunteering is more than a good deed—it's a masterclass in brand authenticity and the future of fan-driven PR. PRISM analyzes.