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Virtual K-Pop Takes Over UK Charts: HUNTR/X's 'Golden' Goes Double Platinum
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Virtual K-Pop Takes Over UK Charts: HUNTR/X's 'Golden' Goes Double Platinum

A fictional K-Pop group from 'KPop Demon Hunters' hits double platinum in the UK. PRISM analyzes how virtual artists and animated IP are reshaping global entertainment and K-culture's future.

K-Pop's Digital Gold Rush: Deconstructing Idol Brand Power in December's Rankings
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K-Pop's Digital Gold Rush: Deconstructing Idol Brand Power in December's Rankings

December's K-Pop girl group brand rankings reveal individual idol market power, driven by big data. Explore insights on fan engagement, strategic investments, and the future of digital stardom.

Beyond the Playlist: K-Pop's Strategic Gamification for Global Holiday Engagement
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Beyond the Playlist: K-Pop's Strategic Gamification for Global Holiday Engagement

K-Pop's holiday quizzes are more than festive fun. PRISM analyzes how gamified content drives global fan engagement, boosts media ROI, and hints at the future of interactive digital media.

Kazuha's 'Standing Next To You': How a Mic Prop Exposes K-Pop's Authenticity Chasm in 2025
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Kazuha's 'Standing Next To You': How a Mic Prop Exposes K-Pop's Authenticity Chasm in 2025

LE SSERAFIM's Kazuha sparked debate with her solo stage. PRISM analyzes how a mic prop reveals K-Pop's complex balance of authenticity, performance, and fan expectations.

Dispatch's 2026 New Year Reveal: K-Pop's Annual Data Goldmine & Fan Economy Barometer
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Dispatch's 2026 New Year Reveal: K-Pop's Annual Data Goldmine & Fan Economy Barometer

PRISM analyzes Dispatch's annual K-Pop couple reveal, connecting fan speculation to data insights, media power, and the evolving economics of celebrity in the global K-Pop industry.

MMA 2025: G-Dragon's Reignition & Jennie's Solo Ascendancy Reshape K-Pop's Future Blueprint
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MMA 2025: G-Dragon's Reignition & Jennie's Solo Ascendancy Reshape K-Pop's Future Blueprint

Melon Music Awards 2025 saw G-Dragon and Jennie dominate. Discover how these wins signal K-Pop's strategic shift toward legacy IP and solo artist branding.

The aespa Algorithm Glitch: Why Their Red Carpet 'Fail' Signals a Deeper Crisis
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The aespa Algorithm Glitch: Why Their Red Carpet 'Fail' Signals a Deeper Crisis

aespa's mismatched MMA red carpet look is more than a fashion faux pas. It's a symptom of a strategy crisis at SM Entertainment, revealing cracks in K-pop's branding.

Beyond the Red Carpet: How a Single Rumor Signals a New Era of K-Pop Corporate Warfare
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Beyond the Red Carpet: How a Single Rumor Signals a New Era of K-Pop Corporate Warfare

An analysis of how rumors surrounding aespa's Winter and BTS's Jungkook reveal deep shifts in K-Pop's corporate strategy, fan power, and digital brand risk.

EXO D.O.'s Two-Event Gambit: The New Calculus of Celebrity Brand Value
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EXO D.O.'s Two-Event Gambit: The New Calculus of Celebrity Brand Value

EXO's D.O. juggled the Melon Music Awards and a wedding, setting a new standard for celebrity brand management. Our analysis explores the strategic value.

The Minyoung Doctrine: How a Bikini Post Signals a Power Shift in K-Pop's IP War
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The Minyoung Doctrine: How a Bikini Post Signals a Power Shift in K-Pop's IP War

BB Girls' Minyoung's viral photos aren't just about looks. It's a strategic move in K-Pop's creator economy, signaling a shift in artist IP and brand control.

NCT WISH's MMA Absence: A Micro-Fracture in K-Pop's High-Stakes Growth Engine
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NCT WISH's MMA Absence: A Micro-Fracture in K-Pop's High-Stakes Growth Engine

One member's sick day is more than a fan update. It's a signal of operational risk in K-Pop's high-intensity business model. PRISM analyzes the impact.

Beyond the Algorithm: Why NewJeans' Danielle's Volunteering is a Masterclass in Brand Strategy
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Beyond the Algorithm: Why NewJeans' Danielle's Volunteering is a Masterclass in Brand Strategy

NewJeans' Danielle's unpublicized volunteering is more than a good deed—it's a masterclass in brand authenticity and the future of fan-driven PR. PRISM analyzes.