#K-Pop

Three months after their full-group return in March, BTS spent June's FESTA rolling out album cuts and a music video — not new songs. Come Over cracked a global top 5 with zero new music behind it. Did the play work?

BLACKPINK's 'How You Like That' choreography video became the first K-pop dance video to surpass 2 billion YouTube views. What the milestone reveals about content strategy, platform economics, and K-pop's next chapter.

&TEAM's 'We on Fire' debuted on the Billboard 200 for the first time. Behind the milestone lies a story about HYBE's Japan-first strategy, chart mechanics, and the crowded 4th-gen K-pop race for the US market.

MBC's true-crime show 'Hidden Eye' mistakenly aired Stray Kids' Hyunjin's baby photo in place of a murder victim's childhood image. Five months later, an apology. What does that timeline reveal?

Rosé and Bruno Mars's "APT." hit 2.5 billion YouTube views in under 20 months, making it the 5th fastest MV ever. Here's what the milestone reveals about K-pop's evolving playbook.

SBS officially announced the 2026 Gayo Daejeon Summer for August 9 at KINTEX, Goyang. Behind the date change lies a deliberate shift in how K-pop's biggest broadcast festivals are structured and monetized.

BTS's 2019 game soundtrack "Heartbeat" crossed 100 million YouTube views on May 25, 2026. Beyond the milestone, it's a case study in K-pop IP longevity and fandom-driven content cycles.

Taeyang's QUINTESSENCE sold over 26,000 copies on release day, tripling his own record. Behind the headline is a story about second-gen K-pop survival economics.

&TEAM's triple platinum, RIIZE and TXT's latest RIAJ certifications reveal how K-pop is navigating the world's last major physical music market—and what that strategy costs.

NMIXX claimed their 2nd win for 'Heavy Serenade' on Music Bank, beating ILLIT with 9,582 points. Here's what the win reveals about 4th-gen girl group competition.

RIIZE announces mini album 'II' for June 15, 2026. Beyond the comeback, this release is a test of whether SM Entertainment's guitar-pop bet has a second chapter.

KiiiKiii topped South Korea's May rookie idol brand reputation rankings again. But what does a brand reputation index really tell us about a group's staying power—and what does it miss?