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When K-Pop Stars Build Brands Beyond Music
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When K-Pop Stars Build Brands Beyond Music

Jang Won Young's FOREVER:CHERRY project sparks debate about idol entrepreneurship and the future of celebrity personal branding in K-Pop industry.

When K-Pop Meets Japanese BL: Taecyeon's Bold Genre Leap
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When K-Pop Meets Japanese BL: Taecyeon's Bold Genre Leap

2PM's Taecyeon ventures into Japanese BL drama 'Soul Mate' with Isomura Hayato. What does this cross-cultural collaboration signal for Asian content?

When One Group Dominates Two Chart Spots: ENHYPEN's Market Signal
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When One Group Dominates Two Chart Spots: ENHYPEN's Market Signal

ENHYPEN claims both 1st and 4th positions on Circle Chart with their latest release, alongside Hwasa and ILLIT's strong showings. What this reveals about K-Pop's evolving market dynamics.

NMIXX Breaks Into US Radio - What It Means for K-Pop's Next Phase
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NMIXX Breaks Into US Radio - What It Means for K-Pop's Next Phase

NMIXX's "Blue Valentine" marks their first Billboard Pop Airplay chart entry, signaling a potential shift in how K-Pop groups approach American mainstream success.

TWS Takes Reverse Route: Japanese Hit Gets Korean Makeover
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TWS Takes Reverse Route: Japanese Hit Gets Korean Makeover

TWS announces Korean version of their Japanese debut title track 'Nice to see you again' as digital single. This reverse import strategy signals a shift in K-Pop's global approach.

When K-Pop Becomes Your Life Coach
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When K-Pop Becomes Your Life Coach

A viral K-pop quiz links personal New Year goals to album recommendations, revealing how fan engagement is evolving beyond traditional music consumption.

ONF's Independence After 8 Years Signals Shift in K-Pop Power Dynamics
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ONF's Independence After 8 Years Signals Shift in K-Pop Power Dynamics

ONF parts ways with WM Entertainment while keeping their group name, reflecting a growing trend of K-Pop artists choosing independence over traditional agency structures.

SM's New Trainee Reality Show Tests the K-Pop Training Formula
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SM's New Trainee Reality Show Tests the K-Pop Training Formula

Mnet's "Reply High School" puts 15 SM trainees in a school setting with Super Junior and TVXQ mentors. Is this the future of debut preparation?

Boys Planet Spin-Off: Testing K-Pop's Second-Chance Formula
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Boys Planet Spin-Off: Testing K-Pop's Second-Chance Formula

A spin-off group from Boys Planet trainees is in talks. Could this signal a new business model for survival show contestants who didn't make the final cut?

Apink Returns to Their Roots with Asian Tour
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Apink Returns to Their Roots with Asian Tour

After 13 years in the industry, Apink announces their 8th concert tour 'The Origin : APINK' across Asia, starting with Seoul and visiting five cities with more to come.

When K-Pop Stars Play Hide and Seek with Fans
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When K-Pop Stars Play Hide and Seek with Fans

BLACKPINK's Jennie joins MBC's new variety show where celebrities secretly prepare gifts while hiding their identities. What does this format reveal about parasocial relationships?

NCT's Jeno & Jaemin Launch New Unit JNJM This February
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NCT's Jeno & Jaemin Launch New Unit JNJM This February

NCT members Jeno and Jaemin debut as unit NCT JNJM on February 23. Exploring SM's evolving strategy and the future of K-pop sub-units.