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EXO Baekhyun Rumor: What a Deleted Tweet Reveals About the Internet's Obsession with K-Pop
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EXO Baekhyun Rumor: What a Deleted Tweet Reveals About the Internet's Obsession with K-Pop

A wild rumor about EXO's Baekhyun went viral. We break down why it exploded, the best online reactions, and what it says about modern fan culture.

K-Pop's Weight of Perfection: Why TWS's Shocking Numbers Have the Internet Talking
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K-Pop's Weight of Perfection: Why TWS's Shocking Numbers Have the Internet Talking

Rookie K-pop group TWS revealed their shockingly low weights, sparking a global debate on idol health and the extreme standards of the industry. Here's why.

Simon Cowell’s New Boy Band Tried to ‘Rage Bait’ BTS Fans. It Became a Masterclass in How Not to Launch a Career.
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Simon Cowell’s New Boy Band Tried to ‘Rage Bait’ BTS Fans. It Became a Masterclass in How Not to Launch a Career.

A Simon Cowell-backed boy band dissed BTS before releasing a single song. We break down the 'rage bait' strategy, the epic fan backlash, and why it's a cautionary tale.

K-Pop's Unbreakable Grip on Billboard is Not an Accident—It's a Takeover
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K-Pop's Unbreakable Grip on Billboard is Not an Accident—It's a Takeover

K-Pop groups like Stray Kids are dominating the Billboard charts. This isn't a fluke—it's a masterclass in fandom, strategy, and the future of the music industry.

Bruno Mars Accidentally Started a K-Pop Civil War: Debating the 'Big 3' Global Mega-Hits
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Bruno Mars Accidentally Started a K-Pop Civil War: Debating the 'Big 3' Global Mega-Hits

A single comment from Bruno Mars comparing Rosé's 'APT.' to 'Gangnam Style' ignited a global fan debate. We break down the K-pop 'mega-hit' controversy and what it means.