#K-Pop

K-Pop's colorism controversy isn't just fan debate; it's a multi-billion dollar risk. Our analysis on why this beauty standard threatens the industry's future.

BTS V's viral 'dating rumors' are more than gossip. Our analysis reveals how fandoms are building a new media economy and what it means for the future of brands.

A $1,700 K-Pop photocard isn't just fan culture. It's a look into a sophisticated micro-economy built on gamification, scarcity, and the future of IP.

SHINee Taemin's changing appearance isn't just gossip. It's a strategic move in K-Pop's visual economy, signaling a new era for idol branding and career longevity.

A K-Pop idol's translation error reveals a critical flaw in the tech powering global fan platforms, creating a new market for high-context AI.

An analysis of rookie K-Pop group UNIS's first US tour. Why their global-first strategy is a high-stakes test for the survival show business model.

Apink's Yoon Bomi's marriage isn't just celebrity news. It's a strategic move signaling K-Pop's new economy of career longevity and evolving fan dynamics.

YouTube is pulling data from Billboard's charts. PRISM analyzes why this isn't a data spat, but a power play over the future of music and fandom.

SHINee's Key is linked to a celebrity scandal via a photo of his dogs. We break down the fan theories, the best reactions, and what it says about K-Pop fan culture.

EXO Baekhyun's wild dating rumor was met not with anger, but with hilarious memes. Here's why the fan reaction is a masterclass in modern damage control.

A pre-debut photoshoot of KATSEYE's Manon sparked online debate. We break down why the 'scandal' is actually a sign of K-pop's global evolution.

aespa's Winter is at the center of a viral storm over her behavior with staff. We break down why the clips went viral and what it reveals about the cultural divide in K-Pop fandom.