Sony Honda Mobility Afeela 1 Price 2026 US Delivery Schedule Confirmed
Sony Honda Mobility (SHM) confirms $90,000 price and late 2026 US delivery for Afeela 1. Discover the SUV concept and future mobility strategy.
A $90,000 'PlayStation on wheels' is finally hitting the pavement. Sony Honda Mobility (SHM) has officially announced that customer deliveries for its flagship Afeela 1 electric vehicle will commence in the US in late 2026.
Sony Honda Mobility Afeela 1 Price and Market Positioning
According to reports from The Verge, the joint venture between Sony and Honda is targeting a premium segment with a $90,000 price tag. The latest Afeela Prototype 2026 retains the sleek, minimalist design of earlier units, featuring a long wheelbase and short overhangs that emphasize its tech-forward identity. While full technical specs remain under wraps, the focus is clearly on the integration of cutting-edge software and hardware.
Expanding the Horizon: SUV Concept for 2028
Beyond the sedan, SHM also unveiled an SUV concept intended to serve as a blueprint for a production model as early as 2028. Yasuhide Mizuno, CEO of SHM, described it as an "early-stage concept," but its presence signals the brand's long-term commitment to a diverse EV lineup. This move positions the brand to compete directly with high-end rivals in the burgeoning software-defined vehicle market.
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