Sony Honda Mobility Afeela 1 Price 2026 US Delivery Schedule Confirmed
Sony Honda Mobility (SHM) confirms $90,000 price and late 2026 US delivery for Afeela 1. Discover the SUV concept and future mobility strategy.
A $90,000 'PlayStation on wheels' is finally hitting the pavement. Sony Honda Mobility (SHM) has officially announced that customer deliveries for its flagship Afeela 1 electric vehicle will commence in the US in late 2026.
Sony Honda Mobility Afeela 1 Price and Market Positioning
According to reports from The Verge, the joint venture between Sony and Honda is targeting a premium segment with a $90,000 price tag. The latest Afeela Prototype 2026 retains the sleek, minimalist design of earlier units, featuring a long wheelbase and short overhangs that emphasize its tech-forward identity. While full technical specs remain under wraps, the focus is clearly on the integration of cutting-edge software and hardware.
Expanding the Horizon: SUV Concept for 2028
Beyond the sedan, SHM also unveiled an SUV concept intended to serve as a blueprint for a production model as early as 2028. Yasuhide Mizuno, CEO of SHM, described it as an "early-stage concept," but its presence signals the brand's long-term commitment to a diverse EV lineup. This move positions the brand to compete directly with high-end rivals in the burgeoning software-defined vehicle market.
Authors
Related Articles
Waymo's new Ojai robotaxi isn't just a vehicle upgrade. It's the company's most serious attempt yet at cracking the cost problem that has kept autonomous vehicles from scaling. Here's what's really at stake.
Mercedes-AMG's new GT 4-door coupe packs three YASA axial flux motors producing 1,153 hp and 1,475 lb-ft of torque. Here's what it means for the EV performance race—and who actually wins.
Auto China 2026 set records with 1,451 vehicles and 181 world premieres. But the real story isn't the size—it's how Chinese automakers stopped competing on price and started competing on brains.
Expiring leases will flood the US used car market with over a million electric vehicles by 2028. Could this do what subsidies couldn't — make EVs genuinely affordable?
Waymo's new Ojai robotaxi isn't just a vehicle upgrade. It's the company's most serious attempt yet at cracking the cost problem that has kept autonomous vehicles from scaling. Here's what's really at stake.
Mercedes-AMG's new GT 4-door coupe packs three YASA axial flux motors producing 1,153 hp and 1,475 lb-ft of torque. Here's what it means for the EV performance race—and who actually wins.
Auto China 2026 set records with 1,451 vehicles and 181 world premieres. But the real story isn't the size—it's how Chinese automakers stopped competing on price and started competing on brains.
Expiring leases will flood the US used car market with over a million electric vehicles by 2028. Could this do what subsidies couldn't — make EVs genuinely affordable?
Thoughts
Share your thoughts on this article
Sign in to join the conversation