TCL to Take Control of Sony Bravia TVs in 2027 Joint Venture
TCL to acquire 51% of Sony's Bravia TV business. Discover the details of the TCL Sony Bravia joint venture 2027 and how it reshapes the global electronics market.
A massive shift is rocking the home entertainment industry. TCL is taking majority ownership of Sony's Bravia TV series, as the two giants announced a strategic joint venture on January 20, 2026. This marks a historic transition for one of the most iconic brands in Japanese electronics.
Inside the TCL Sony Bravia Joint Venture 2027 Deal
Under the new agreement, the China-based TCL will hold a 51% stake in Sony's home entertainment business. Sony will retain the remaining 49%. The companies have signed a memorandum of understanding (MOU) and expect to finalize binding agreements by the end of March 2026.
Why Sony is Surrendering the Bravia Throne
It's no secret that the TV market has become a low-margin battlefield. By offloading manufacturing control to TCL, Sony can leverage TCL's massive supply chain while focusing its own resources on gaming, cinema, and premium sensor technology. For TCL, this is a golden ticket to the high-end market occupied by Samsung and LG.
This content is AI-generated based on source articles. While we strive for accuracy, errors may occur. We recommend verifying with the original source.
Related Articles
Sony and TCL have announced a major joint venture for TV hardware. Sony TCL TV joint venture 2026 will see TCL taking a 51% stake in the home entertainment business.
Explore why the $800 TCL PlayCube is 2026's top-rated portable projector. Featuring 1080p resolution, Google TV, and a 3-hour battery, it's designed for travelers and home enthusiasts alike.
Analysis of CES 2026 gadget hardware trends. Explore why this year's show focused on refined hardware over futuristic software and what it means for the industry.
Explore the latest CES 2026 Smart TV AI features. From cloud gaming to smart home hubs, see how TV makers are reinventing the big screen to stay relevant.
Sony and TCL have announced a major joint venture for TV hardware. Sony TCL TV joint venture 2026 will see TCL taking a 51% stake in the home entertainment business.
Explore why the $800 TCL PlayCube is 2026's top-rated portable projector. Featuring 1080p resolution, Google TV, and a 3-hour battery, it's designed for travelers and home enthusiasts alike.
Analysis of CES 2026 gadget hardware trends. Explore why this year's show focused on refined hardware over futuristic software and what it means for the industry.
Explore the latest CES 2026 Smart TV AI features. From cloud gaming to smart home hubs, see how TV makers are reinventing the big screen to stay relevant.