Another Startup Seed Funding 2026: $2.5M to Fix Retail's Inventory Nightmare
Another, founded by Corina Marshall, raised $2.5 million in seed funding in 2026. The startup uses real-time data to help retail brands manage unsold inventory efficiently.
Unsold inventory isn't just a loss—it's a data failure. After 11 years in retail digital marketing, Corina Marshall realized that the technology helping brands sell excess products was stuck in the past. According to TechCrunch, her startup, Another, has secured a $2.5 million seed round to bring a tech boost to the off-channel market.
Why Another Startup Seed Funding 2026 Matters for Retailers
Managing off-channel inventory is notoriously difficult. Products often sit scattered across warehouses while teams guess their value and the best time to sell. Another provides a software system that centralizes data and workflows by connecting to existing systems like customer returns. This coordination is vital for succeeding in dynamic secondary markets like Nordstrom Rack.
Data Over Liquidation: A New Strategy
The fresh capital, led by Anthemis FIL and Westbound, will accelerate product development and hiring. Unlike competitors such as Ghost, Marshall emphasizes that her platform aims to help brands maximize value through real-time insights rather than defaulting to deep-discount liquidation.
| Feature | Traditional Method | Another Platform |
|---|---|---|
| Data Access | Fragmented/Manual | Real-time/Centralized |
| Pricing | Static/Guesswork | Dynamic/Data-driven |
| Primary Goal | Liquidation | Value Maximization |
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