The $111 Billion Deal That Netflix Walked Away From

When $82.7 Billion Isn't Enough

Thursday night marked the end of Hollywood's biggest bidding war in decades. Paramount emerged victorious over Netflix in the battle for Warner Bros. Discovery, with a $111 billion offer that the streaming giant simply couldn't—or wouldn't—match.

Netflix had four business days to counter Paramount's$31-per-share proposal. Instead, co-CEOs Ted Sarandos and Greg Peters delivered a calculated retreat: "At the price required to match Paramount Skydance's latest offer, the deal is no longer financially attractive."

The decision will cost Netflix$2.8 billion in termination fees. But behind Paramount's winning bid lies a more interesting story: the $201 billion net worth of Oracle chairman Larry Ellison, whose financial backing made his son David Ellison's audacious play possible.

The New Media Mogul's Playbook

This isn't just an acquisition—it's the creation of a media empire. Paramount now controls everything from HBO and CNN to Discovery and HGTV, spanning studios, streaming, gaming, and linear television. The combined entity will carry $33 billion in debt, financed through Bank of America, Citi, and Apollo Global Management.

But David Ellison's track record raises questions. His management of CBS has drawn criticism for apparent political bias, with Trump administration critics facing increased scrutiny and conservative provocateur Bari Weiss installed as editor-in-chief. His father's status as a major Trump donor adds another layer of concern about editorial independence.

Meanwhile, significant job cuts are already on the horizon—a familiar refrain in media consolidation deals.

What This Means for Streaming Competition

For consumers, the implications are mixed. A larger, more integrated Paramount could offer better content bundles and more competitive pricing. The company's vast library—from HBO's prestige dramas to Discovery's reality programming—creates compelling cross-promotional opportunities.

But media consolidation historically leads to reduced competition and higher prices. With Disney, Netflix, Amazon, and now a super-sized Paramount dominating the landscape, independent creators and smaller platforms face an increasingly uphill battle.

Netflix shares jumped 10% in after-hours trading, suggesting investors see the failed acquisition as a bullet dodged rather than an opportunity missed. The company can now focus resources on content creation and international expansion without the operational complexity of integrating linear TV networks.

The Regulatory Wild Card

One crucial factor remains unaddressed: regulatory approval. The deal creates a media conglomerate that would control significant portions of news, entertainment, and sports programming. With the current administration's mixed signals on big tech and media consolidation, approval isn't guaranteed.

European regulators, already skeptical of American tech dominance, may also scrutinize the deal's impact on global content distribution and pricing.