Naver South Korea Search Market Share 2025 Reclaims 60% Dominance
Naver's South Korea search market share reached 62.86% in 2025, surpassing the 60% mark for the first time in three years. AI-driven search tools are credited for the rebound.
Naver is back on top. The South Korean tech giant's share in the local search market surpassed the 60% threshold last year, driven by the aggressive rollout of new artificial intelligence (AI) services. According to data from corporate tracker InternetTrend, Naver accounted for 62.86% of the market in 2025.
Analyzing Naver South Korea Search Market Share 2025 Recovery
This milestone marks the first time since 2022 that Naver's dominance has exceeded the 60% level. Just a year ago, the share stood at 58.14%, suggesting a successful pivot to AI-centric search. In contrast, Google followed in second place with 29.55%, while Microsoft's Bing and Daum trailed behind at 3.12% and 2.94% respectively.
The AI Rebound: Health, Stocks, and Beyond
Industry insiders point to Naver's specialized AI tools as the primary growth engine. These tools provide real-time, localized information on high-stakes topics such as healthcare and the stock market. To maintain this momentum, Naver plans to invest more than 1 trillion won in AI infrastructure and introduce sophisticated AI agents across its core ecosystem.
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