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Sanseito Japan Election 2026 Strategy: Populist Surge Threatens LDP Strongholds

2 min readSource

Explore Sanseito's 2026 Japan election strategy as they challenge LDP strongholds with 120 candidates. Analysis of 'Japanese-First' populism and PM Takaichi's tax cuts.

They're shaking hands but hiding punches. Japan's right-wing populist Sanseito party is aggressively targeting the ruling LDP's long-held districts, signaling a major civil war within the conservative base.

Sanseito Japan Election 2026 Strategy: 120 Candidates on the Move

According to Nikkei, Sanseito leader Sohei Kamiya revealed plans to field between 115 to 120 candidates in the upcoming snap election scheduled for February 8, 2026. The party's core strategy involves peeling away conservative voters in populous districts that have historically been LDP fortresses. While remaining open to policy cooperation, the party isn't pulling any punches on the campaign trail.

The Rise of 'Japanese-First' Populism and Takaichi's Tax Pivot

The political landscape is heating up as PM Sanae Takaichi maintains a dominant 75% approval rating. Her government's proposal for a sales tax cut on food is a strategic move to secure the populist vote. However, Sanseito, often compared to the MAGA movement, is mining nostalgia for a 'lost Japan' to attract those who feel the LDP has grown too centrist.

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