Apple iPhone India Market Share 2025 Hits Record 9% as Premium Demand Soars
Apple reached a record 9% market share in India in 2025, shipping 14 million iPhones. Explore how premiumization is driving Apple's success in a flat market.
While India's smartphone market is hitting a plateau, Apple is breaking records. According to data shared with TechCrunch, the tech giant shipped roughly 14 million units in 2025, marking the iPhone's strongest year ever in the world’s second-largest smartphone market.
iPhone India Market Share 2025: A Deep Dive into the 9% Peak
Counterpoint Research data reveals that Apple's market share climbed to 9% in 2025, up from 7% in 2024. This growth is particularly impressive given that the overall Indian market stayed flat at around 152–153 million devices. Despite the stagnation in volume, the premium segment—phones priced above ₹30,000 ($327)—surged by 15% year-over-year.
| Brand | 2025 Shipment Share |
|---|---|
| Vivo | 23% |
| Samsung | 15% |
| Xiaomi | 13% |
| Apple | 9% (Record) |
Localized Strategy and Manufacturing Push
It's not just about the hardware; it's about the presence. Apple opened its 5th retail store in Noida last month and has significantly ramped up local manufacturing. To deepen its reach, the company introduced the Apple Creator Studio bundle for just ₹399 ($4.35) a month—roughly 66% cheaper than the $12.99 price tag in the U.S. market.
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