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The Buffer is Gone: Amazon Trump Tariffs Price Impact 2025

1 min readSource

Amazon CEO Andy Jassy confirms that the buffer against 2025 tariffs has run out. Learn how Amazon Trump Tariffs Price Impact 2025 is hitting consumer wallets.

The bill for global trade tensions has finally arrived in the consumer's cart. Amazon CEO Andy Jassy warned that the protective shield of cheap inventory has "run out," forcing Donald Trump's 2025 tariffs to leak directly into retail prices.

Amazon Trump Tariffs Price Impact 2025: The End of the Buffer

In a revealing interview with CNBC, Jassy explained that the strategy of pre-buying inventory in early 2025 to mitigate fee impacts has reached its natural conclusion. As Amazon and its third-party sellers exhaust these stockpiles, the "creep" of tariff costs into final pricing has become unavoidable.

Consumers Shoulder 96% of the Cost

The scale of the impact is backed by hard data. According to the Kiel Institute for the World Economy, foreign exporters only absorb a measly 4% of tariff costs. The remaining 96% is passed directly to American shoppers, fueling concerns over sustained inflation in the retail sector.

EntityCost Absorption Rate
Foreign Exporters4%
American Consumers96%

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