#e-commerce
Total 17 articles
Temu's Super Bowl ad spend is more than marketing. It's a strategic economic assault on Amazon and a new phase in global e-commerce. Here's why it matters.
Viral memes aren't just funny; they're a critical signal on brand trust, AI marketing, and the rise of the 'authenticity economy'. An analysis for leaders.
An analysis of the ugly Christmas sweater phenomenon, from its ironic origins to a case study in viral commerce, nostalgia marketing, and the meme-to-merch pipeline.
PRISM by Liabooks
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An artist's viral dog embroidery reveals key trends in the creator economy, pet humanization, and the future of authentic D2C commerce. Analysis for leaders.
A new report shows Instacart's AI is charging some users 23% more. PRISM analyzes why this isn't a price test, but a fundamental breach of trust.
