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Total 14 articles

Coupang Claims Data Leak Contained to 3,000 Users; Government Calls it 'Unilateral'
TechEN
Coupang Claims Data Leak Contained to 3,000 Users; Government Calls it 'Unilateral'

Coupang announced a data breach affecting 3,000 customers was contained, but the South Korean government immediately refuted the claim as 'unilateral' amid an ongoing investigation.

Coupang Breach: Ex-Employee Accessed 33 Million Accounts, But Only Saved Data From 3,000
TechEN
Coupang Breach: Ex-Employee Accessed 33 Million Accounts, But Only Saved Data From 3,000

E-commerce giant Coupang said a former employee accessed 33 million accounts but only saved data from 3,000. The company claims all data was recovered with no external leak.

TikTok Shop Enters Gift Card Fray with Up to $500 Vouchers, Challenging Amazon
TechEN
TikTok Shop Enters Gift Card Fray with Up to $500 Vouchers, Challenging Amazon

TikTok has launched digital gift cards for TikTok Shop, available from $10 to $500, just in time for the holidays. The move positions the social media giant to compete directly with e-commerce leaders like Amazon and eBay.

TikTok Shop Rolls Out Gift Cards, Racing the Clock on a Potential U.S. Ban
TechEN
TikTok Shop Rolls Out Gift Cards, Racing the Clock on a Potential U.S. Ban

TikTok Shop has launched digital gift cards in the U.S. to compete with Amazon, despite facing a potential ban in 2026. We analyze the move, its features, and the high-stakes strategy behind it.

Coupang's Daily Users Drop to 14M Range in Aftermath of Massive Data Breach
TechEN
Coupang's Daily Users Drop to 14M Range in Aftermath of Massive Data Breach

Following a data breach affecting 33.7 million accounts, e-commerce giant Coupang's daily active users have fallen to the 14 million range, signaling a significant erosion of consumer trust.

Unpacking the 'Must-Have' Economy: How Editorial Curation Drives Billions in E-Commerce
ViralEN
Unpacking the 'Must-Have' Economy: How Editorial Curation Drives Billions in E-Commerce

Uncover how editorial product lists from publishers like BuzzFeed quietly drive billions in affiliate commerce, revealing key shifts in consumer behavior and retail strategy.

Amazon's 'Super Saturday' Isn't a Sale. It's a Strategic Assault on Retail's Final Frontier.
ViralEN
Amazon's 'Super Saturday' Isn't a Sale. It's a Strategic Assault on Retail's Final Frontier.

Amazon's 'Super Saturday' sale is more than last-minute deals. It's a strategic move to dominate the final hours of holiday shopping and weaponize logistics.

Amazon's Last-Minute Sale Isn't About Deals—It's a Masterclass in Logistics Warfare
TechEN
Amazon's Last-Minute Sale Isn't About Deals—It's a Masterclass in Logistics Warfare

Amazon's Super Saturday sale is more than discounts. It's a masterclass in logistical warfare, reshaping consumer expectations and the future of retail.

The Ghost Economy: How BuzzFeed and Amazon Built a Retail Empire on Affiliate Links
ViralEN
The Ghost Economy: How BuzzFeed and Amazon Built a Retail Empire on Affiliate Links

BuzzFeed's viral product listicles aren't just content; they reveal a powerful 'Affiliate-First' economy reshaping retail. PRISM analyzes the impact.

Temu's Super Bowl Blitz Isn't About Ads—It's a Full-Scale Economic Assault
EconomyEN
Temu's Super Bowl Blitz Isn't About Ads—It's a Full-Scale Economic Assault

Temu's Super Bowl ad spend is more than marketing. It's a strategic economic assault on Amazon and a new phase in global e-commerce. Here's why it matters.

Beyond the Filter: What 'Expectation vs. Reality' Memes Reveal About the Future of Commerce
ViralEN
Beyond the Filter: What 'Expectation vs. Reality' Memes Reveal About the Future of Commerce

Viral memes aren't just funny; they're a critical signal on brand trust, AI marketing, and the rise of the 'authenticity economy'. An analysis for leaders.

The Ugly Sweater Economy: How Irony and Nostalgia Built a Billion-Dollar Holiday Niche
ViralEN
The Ugly Sweater Economy: How Irony and Nostalgia Built a Billion-Dollar Holiday Niche

An analysis of the ugly Christmas sweater phenomenon, from its ironic origins to a case study in viral commerce, nostalgia marketing, and the meme-to-merch pipeline.