#Lego

Lego's Smart Brick transforms classic building into interactive experiences, but raises questions about imagination and play

Lego's first Pokemon collaboration targets only adult collectors with sets ranging from $60 to $650. Is the toy industry leaving kids behind in pursuit of affluent nostalgia?

The Lego Crocs Brick Clogs 2026 are set to launch on Feb 16 for $149.99. Featuring a brick-inspired design and an exclusive Minifigure, discover the details of this partnership.

Visit participating Lego stores on Jan. 18, 2026, for the Lego Burger Bike Cart free event. Build and take home this exclusive model for free. Limited supplies available!

Lego Star Wars Smart Play preorder is now open following CES 2026. Discover interactive sets starting at $69.99 with smart brick technology and motion sounds.

Get the Lego Pokémon Kanto Region Badge Collection for free! Discover pricing for the new Venusaur, Charizard, and Blastoise sets arriving in February 2026.

Discover the CES 2026 best tech gadgets. From Samsung's $2,500 TriFold phone to Neurable's brain-sensing headphones, explore the top 5 innovations of the year.

Discover the hidden distance measurement feature of the Lego Smart Brick, the CES 2026 Best In Show winner. Learn how the 'Lego Ruler' brings 8cm precision to builders.

Lego's Smart Brick, the CES 2026 Best in Show winner, makes its debut with new Star Wars sets. Pre-order Darth Vader's TIE Fighter for $69.99 today.

Lego announces the Lego Smart Brick 2026 Star Wars sets, featuring a tiny computer inside a standard 2x4 brick. Launching March 1st, 2026, with NFC-powered interactivity.

Lego makes its historic debut at CES 2026 with its first press conference on Jan 5. Expect news on Lego Batman and F1 collaborations in Las Vegas.

Grab the popular Lego Botanicals Flower Arrangement (10345) for just $65.99 at Amazon, a 40% discount. This 1,161-piece set is at its lowest price ever and makes a perfect post-holiday project.