Bricks Go High-Tech: The Lego CES 2026 press conference Debuts in Vegas
Lego makes its historic debut at CES 2026 with its first press conference on Jan 5. Expect news on Lego Batman and F1 collaborations in Las Vegas.
Can plastic bricks outshine AI? Lego is about to find out as it prepares for its first-ever official CES press conference in Las Vegas next week. In a sea of computer chips and electric vehicles, the Danish toy giant's presence marks a significant shift in how we perceive the intersection of play and technology.
Lego CES 2026 press conference: What to expect
The highly anticipated event is scheduled for 1:00 p.m. on Monday, Jan. 5. While CES is traditionally a stage for heavyweights in the semiconductor and automotive industries, Lego is expected to bring a more imaginative flair to the show. Rumors suggest that the company will dive deeper into its digital portfolio, potentially moving beyond physical building sets into integrated tech ecosystems.
Unexpected play: From Gotham to Formula 1
Speculation is mounting regarding a massive new Lego Batman video game and a high-profile collaboration with F1 to produce a tech-enhanced racing car. These projects signal that Lego isn't just attending for show; they're competing for attention against the usual barrage of AI-driven finance apps. Although a livestream link hasn't been confirmed yet, the industry is bracing for what could be the most entertaining briefing of the week.
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