#Creator Economy

An analysis of why genuine, off-camera celebrity encounters are the most valuable asset in the digital economy, outperforming traditional PR and marketing.

YouTube's ban on two AI movie trailer channels is a critical warning. PRISM analyzes why this signals a new era of accountability for AI content creators.

Beyond the controversy, Barack Obama's annual list is a strategic masterclass in soft power, brand relevance, and disrupting algorithmic culture. Here's why it matters.

The TikTok Awards are more than a party; they're a strategic move to solidify the platform as a new cultural institution, challenging Hollywood and YouTube.

Analysis of the 'MELANIA' documentary reveals a strategic pivot, turning the First Lady into a DTC media brand and signaling a new era for political power.

An ex-SNH48 member's exposé of China's idol industry reveals a broken business model. This is a critical warning for global entertainment.

Beyond a viral photo, BLACKPINK Jennie's Instagram strategy signals a major power shift in the K-Pop industry, redefining brand-building and talent leverage.

Beyond gossip: Celebrity vulnerability is a market signal. Discover why the authenticity crash is reshaping marketing, tech, and the entire creator economy.

Celebrity photoshop fails signal a larger business trend: the 'Authenticity Tax.' PRISM analyzes the brand risk and the coming tech wave of digital provenance.

BTS V's viral 'dating rumors' are more than gossip. Our analysis reveals how fandoms are building a new media economy and what it means for the future of brands.

Viral 'disaster' photos signal a shift to an authenticity economy. This creates a new frontier for AI in marketing, redefining content strategy for brands.

A K-Pop idol's translation error reveals a critical flaw in the tech powering global fan platforms, creating a new market for high-context AI.