Microsoft Store Just Got a Command Line. Finally.

48 Hours After Launch, Developers Are Already Hooked

Open PowerShell. Type store. That's it. Microsoft just made their bloated, ad-heavy store obsolete with a simple command line interface that does everything the GUI does, but faster.

The timing isn't accidental. While Apple doubles down on walled gardens and Google pushes web-first experiences, Microsoft is quietly courting the developer crowd with old-school efficiency tools. Last week's CLI launch might seem like a minor update, but it signals something bigger.

Why This Actually Matters

The real story isn't the CLI itself—it's what Microsoft learned from watching developers abandon their ecosystem. For years, Windows power users have relied on third-party package managers like Chocolatey and Scoop because the official store was too painful to use.

Now you can type store install firefox and the system intelligently searches, finds Mozilla Firefox, confirms the publisher, and asks if you want to proceed. No exact naming required. No loading screens. No ads for mobile games you'll never play.

The store updates command might be the killer feature. One line updates every store app on your system. Compare that to clicking through individual update prompts or waiting for the store app to eventually notify you about available updates.

The Developer Perspective

GitHub repositories are already filling up with automated setup scripts. Fresh Windows install? Run a batch file that installs your entire development stack through store commands. "20 minutes from clean install to coding" is becoming the new benchmark.

But enterprise IT departments see different potential. Remote software deployment just got easier. Instead of walking employees through store navigation over video calls, IT can send a single PowerShell command to install required applications.

The Catch Nobody's Talking About

Here's what Microsoft won't emphasize: this only works for apps actually in their store. Google Chrome isn't there. Neither is Paint.NET or dozens of other popular Windows applications. The CLI makes the store more accessible, but it doesn't make the store more complete.

This creates an interesting dynamic. Will popular software vendors now feel pressure to submit to Microsoft's store to capture CLI-savvy users? Or will developers stick with direct distribution and let Microsoft's tool remain a niche power user feature?