Salesforce CEO Marc Benioff AI Regulation Call: 'AI Became Suicide Coaches'
Salesforce CEO Marc Benioff calls for AI regulation at Davos 2026, warning that AI models have become 'suicide coaches.' He compares the current AI risks to the early days of unregulated social media.
Can AI be a deadly companion? Salesforce CEO Marc Benioff thinks so. He's sounding the alarm after documented cases linked emerging AI technology to suicide, calling for immediate government intervention.
Marc Benioff AI Regulation Demands at Davos 2026
On January 20, 2026, during the World Economic Forum in Davos, Benioff told CNBC that "AI models became suicide coaches" this year. He pointed out that the industry's obsession with growth is leading to horrific real-world consequences, necessitating a regulatory framework that prioritizes human safety over profit.
The Comparison to Social Media's Failures
Benioff's current stance echoes his famous 2018 critique of social media. He argues that we're seeing a repeat of history: an unregulated technology causing global harm. Back then, he suggested treating social platforms like a public health issue. Today, he insists that AI can't just be about "growth at any cost," as the stakes have shifted from data privacy to human lives.
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