Why Nvidia is Planting Seeds Before Startups Even Exist

$75 Million to Catch Them Before They're Born

Most people don't realize Nvidia already supports over 4,000 startups in India through its Inception program. But this week's announcement at New Delhi's AI Impact Summit wasn't about expanding that number—it was about getting there earlier. Much earlier.

The chipmaker unveiled a partnership with early-stage VC firm Activate, which plans to back 25-30 AI startups from its $75 million debut fund while giving portfolio companies preferential access to Nvidia's technical expertise. The twist? Activate meets technical teams months before company formation.

The Pre-Incorporation Play

Aakrit Vaish, Activate's founder, calls this "inception investing." His firm works with technical teams before they've even incorporated, nurturing relationships as ideas crystallize into companies. For Nvidia, it's a calculated bet on customer lifetime value.

"Growing startups typically consume increasing amounts of AI compute over time," Vaish explained. Translation: hook them early with technical support, and they'll likely stick with your infrastructure as they scale. It's the enterprise software playbook applied to AI chips.

Nvidia CEO Jensen Huang was supposed to attend but skipped due to "unforeseen circumstances." Executive VP Jay Puri led a senior delegation instead, meeting AI researchers, startups, and developers on the ground—a sign of how seriously Nvidia takes this market.

Why India, Why Now

India has emerged as one of the fastest-growing pools of AI developers outside the U.S. The country hosted OpenAI, Anthropic, and Google at this week's summit, underlining the global tech giants' shared recognition of India's strategic importance.

Activate's backing roster tells the story: venture capitalist Vinod Khosla, Perplexity co-founder Aravind Srinivas, and Paytm CEO Vijay Shekhar Sharma. These are the bridge-builders between Silicon Valley and India's tech ecosystem.

Historically, Vaish notes, Nvidia's engagement with Indian startups has been "relatively light-touch compared with the U.S." That's changing fast.

The Broader Ecosystem Play

Nvidia didn't stop at Activate. This week also brought partnerships with major VCs including Accel, Peak XV, Z47, Elevation Capital, and Nexus Venture Partners. The company teamed up with AI Grants India to support over 10,000 early-stage founders in the next 12 months.

Last November, Nvidia joined the India Deep Tech Alliance alongside Blume Ventures, Premji Invest, and Celesta Capital. The message is clear: India isn't just another market—it's a strategic priority.

The Curated Layer Strategy

Vaish positions Activate as providing "a more curated layer on top" of Nvidia's broad-based Inception program. While Inception serves thousands globally, Activate acts as an early filter for high-potential technical teams, offering more direct access to Nvidia's engineering expertise.

It's a smart hedge. Nvidia's Inception program casts a wide net, but partnering with specialized early-stage investors like Activate allows for deeper, more targeted relationships with promising founders.