Microsoft Copilot Direct Checkout Feature: Shop Without Leaving the Chat
Microsoft introduces the Microsoft Copilot direct checkout feature, allowing users to purchase recommended products directly within the AI chatbot interface.
Why leave the chat to shop? Microsoft is turning Copilot into your personal buyer. A new update allows users to complete purchases directly within the AI chatbot, effectively collapsing the traditional sales funnel into a single conversation.
Microsoft Copilot Direct Checkout Feature: From Advice to Acquisition
According to The Verge, the tech giant is rolling out a feature where Copilot can surface a checkout option during your interactions. If you're asking for sneaker recommendations or looking for a small bedside lamp, the chatbot doesn't just provide links—it provides a 'Buy' button.
Hitting that 'Buy' button triggers a checkout screen within the app. Users can enter their shipping and payment information and confirm the order right then and there. It's a significant shift from the standard flow of being redirected to a third-party retailer's website.
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