Why Gen Z Is Ditching Smartphones for $150 iPods

$150 for a refurbished iPod Classic on Amazon. That's what Gen Z is paying for a device that Apple officially killed off in 2022.

Google searches for "iPod" and "iPod Nano" spiked in 2025, while refurbished iPod sales jumped 15.6% annually over the past two years, according to Back Market. The twist? Most buyers never owned an iPod when it was actually cool.

The Smartphone Rebellion

"I use a dumb phone on weekends and bought the iPod specifically so I could still access music while stepping away from everything else the smartphone demands of me."

That's Liam James Ward, CEO of UK content strategy studio Something Something, which works with artists like Billie Eilish and Laufey. His team has been deliberately weaving iPods and wired headphones into music videos, tapping into what he calls "a cultural signal worth taking seriously."

This isn't nostalgia—it's rebellion. Streaming made all music available everywhere, but paradoxically made music feel "cheaper and less meaningful," Ward explains. It's the same tension driving the vinyl boom, where over 50% of records sold are never removed from their plastic wrap, according to Universal Music CEO Lucian Grainge.

The Attention Economy Backlash

Teresa Bertrand from strategic communications firm Zeno sees something deeper: "The iPod turns music back into an intentional act instead of background noise in an otherwise always-on system."

For Gen Z, the iPod isn't retro—it's a different relationship with technology. "The iPod represents a tool that serves you, instead of a platform that shapes you," Bertrand notes. No notifications, no endless feeds, no haptics nudging you to respond. Just music.

Futurist Daniel Burrus calls this "a predictable pattern." When digital overload hits, people seek focused tech that gives them control. iPods deliver exactly that at an accessible $140-150 price point.

More Than Music

Even Tony Fadell, the so-called "Father of the iPod," thinks it deserves a comeback. "I think there are smarter ways of making an AirPod that has an iPod in it," he told the Newcomer Podcast recently.

For younger consumers who never owned one, the iPod isn't nostalgic—it's mythological. It represents "a version of the technology era that felt more optimistic, before the attention economy fully revealed what it was taking in return," Ward explains.

The 'doomscrolling generation' grew up with phones and chronic anxiety as background noise. Now they're reaching for objects that carry "the warmth of a time they perceive as safer and simpler, even if they never lived through it."

The Bigger Picture

This trend reflects what Bertrand calls "conscious consumption" in the digital age. Young consumers are skeptical of systems that promise connection but deliver distraction. Using an iPod becomes "a quiet sort of rebellion against the idea that every moment needs to be optimized, shared, or monetized."

The movement has staying power because the underlying behavior is real. Whether through iPods, vinyl, or future devices we haven't seen yet, the appetite for intentional, single-purpose engagement with music isn't going away.