Hyundai Motor Group GBC 2031: 3-Tower HQ Plan Officially Finalized
Hyundai Motor Group's GBC project in Seoul will now consist of three 49-story towers, scheduled for completion by 2031 with a 5.24 trillion won budget.
A 5.24 trillion won transformation is coming to the heart of Seoul. Hyundai Motor Group has finalized its vision for the Global Business Complex (GBC), opting for three 49-story skyscrapers instead of its original single 105-story tower plan. The Seoul Metropolitan Government confirmed on Tuesday that negotiations for the project are complete.
The 2031 Blueprint: Why Hyundai Swapped Height for Utility
The pivot follows years of delays tied to military altitude restrictions and operational concerns. According to Yonhap News, the revised plan features buildings reaching up to 242 meters in height. By shifting to a multi-tower format, Hyundai Motor Group aims to streamline construction and meet a completion target of 2031. The complex will house hotels, exhibition halls, and corporate offices, creating a massive economic hub across from COEX.
Record Public Contribution and Cultural Spaces
As part of the deal, the conglomerate will increase its public contribution to 1.98 trillion won (approx. $1.37 billion), up from 1.74 trillion won. This funding will support local infrastructure and public spaces, including a 15,000-square-meter mid-roof garden and an 1,800-seat concert hall designed for world-class musicals and operas.
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