BTS Jimin Crowned King of December's Idol Brand Reputation Rankings
BTS's Jimin has secured the top spot in the December 2025 individual idol brand reputation rankings, revealed by the Korean Business Research Institute. The analysis of 1,730 idols confirms his enduring marketability.
The king has kept his throne. BTS’s Jimin has once again topped the brand reputation rankings for individual idols, proving his unshakable influence even during the group's military service hiatus.
How the Rankings Are Decided
The Korean Business Research Institute revealed its latest monthly rankings after analyzing big data collected from November 24 to December 24. The institute evaluated 1,730 idols based on several key metrics, including consumer participation, media coverage, interaction, and community awareness indexes, to determine their overall brand power.
The Unshakable 'Jimin Effect'
Jimin's continued dominance at the top spot is particularly noteworthy. With BTS members fulfilling their mandatory military duties, the group's activities are on hold. However, Jimin's individual brand value remains as strong as ever. This result seems to be a powerful combination of the unwavering support from the group's fandom, ARMY, and the significant impact he has built as a solo artist.
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