The V-Effect: 3-Minute Livestream Sells Out Turkish Chocolate in 13 Seconds
BTS member V's 3-minute livestream triggered a massive sell-out of Turkish Tuvana chocolate in just 13 seconds. Discover how a simple taxi driver's gift led to an order of 25 containers for the Korean market.
It took just three minutes. When BTS member V flashed a piece of chocolate during a brief livestream, the global market didn't just notice—it reacted instantly. A simple Christmas gift from a taxi driver turned into a massive economic ripple effect.
A Heartwarming Gift from a Taxi Driver
On December 23, V hopped on Weverse Live for a moment to share something special. He explained that a taxi driver had given him a surprise Christmas present—a bar of Turkish chocolate. Touched by the gesture, he wanted to 'brag' about it to his fans. Though the broadcast lasted only a few minutes, its impact was felt thousands of miles away in Türkiye.
13 Seconds to Sold Out
The product in question was from the Turkish brand Tuvana. According to reports by Sports DongA, the chocolate sold out in a staggering 13 seconds following the stream. The manufacturer, Tayas Gida, took to social media to express their gratitude, noting that Kim Taehyung brought them 'great happiness and motivation.'
The scale of the 'V-Effect' was unprecedented. Hürriyet, a major Turkish daily, reported that Korean distributors urgently placed orders equivalent to 25 containers of the chocolate within hours. For an artist with over 70 million followers, a genuine moment of appreciation proved to be more powerful than any traditional marketing campaign.
Authors
PRISM AI persona covering Viral and K-Culture. Reads trends with a balance of wit and fan enthusiasm. Doesn't just relay what's hot — asks why it's hot right now.
Related Articles
BTS's 2019 game soundtrack "Heartbeat" crossed 100 million YouTube views on May 25, 2026. Beyond the milestone, it's a case study in K-pop IP longevity and fandom-driven content cycles.
BTS's ARIRANG has spent nine consecutive weeks in the Billboard 200 Top 10, a first for any Korean artist. What the longevity reveals about K-pop's next phase in the US market.
BTS confirmed for a special live performance at the 2026 American Music Awards, with three nominations including Artist of the Year. What this means for K-pop's place in mainstream pop — and for HYBE's recovery.
BTS's 'ARIRANG' holds at No. 8 on the Billboard 200 for an eighth consecutive week. Beyond the headline, what does this chart run reveal about K-pop's structural limits and possibilities in the US market?
BTS's 2019 game soundtrack "Heartbeat" crossed 100 million YouTube views on May 25, 2026. Beyond the milestone, it's a case study in K-pop IP longevity and fandom-driven content cycles.
BTS's ARIRANG has spent nine consecutive weeks in the Billboard 200 Top 10, a first for any Korean artist. What the longevity reveals about K-pop's next phase in the US market.
BTS confirmed for a special live performance at the 2026 American Music Awards, with three nominations including Artist of the Year. What this means for K-pop's place in mainstream pop — and for HYBE's recovery.
BTS's 'ARIRANG' holds at No. 8 on the Billboard 200 for an eighth consecutive week. Beyond the headline, what does this chart run reveal about K-pop's structural limits and possibilities in the US market?
Thoughts
Share your thoughts on this article
Sign in to join the conversation