The V-Effect: 3-Minute Livestream Sells Out Turkish Chocolate in 13 Seconds

It took just three minutes. When BTS member V flashed a piece of chocolate during a brief livestream, the global market didn't just notice—it reacted instantly. A simple Christmas gift from a taxi driver turned into a massive economic ripple effect.

A Heartwarming Gift from a Taxi Driver

On December 23, V hopped on Weverse Live for a moment to share something special. He explained that a taxi driver had given him a surprise Christmas present—a bar of Turkish chocolate. Touched by the gesture, he wanted to 'brag' about it to his fans. Though the broadcast lasted only a few minutes, its impact was felt thousands of miles away in Türkiye.

13 Seconds to Sold Out

The product in question was from the Turkish brand Tuvana. According to reports by Sports DongA, the chocolate sold out in a staggering 13 seconds following the stream. The manufacturer, Tayas Gida, took to social media to express their gratitude, noting that Kim Taehyung brought them 'great happiness and motivation.'

The scale of the 'V-Effect' was unprecedented. Hürriyet, a major Turkish daily, reported that Korean distributors urgently placed orders equivalent to 25 containers of the chocolate within hours. For an artist with over 70 million followers, a genuine moment of appreciation proved to be more powerful than any traditional marketing campaign.