BTS 'Run BTS' Re-Enters Billboard World Digital Song Sales at No. 1 in 2026
BTS's 'Run BTS' has officially reclaimed the No. 1 spot on Billboard's World Digital Song Sales chart as of Jan 6, 2026. Discover how ARMY's mobilization kept the group on top.
They're away, but they're still dominating. BTS's timeless appeal was proven once again on January 6, 2026. Billboard announced that their 2022 track 'Run BTS'—a B-side from the anthology album'Proof'—has re-entered the World Digital Song Sales chart at No. 1.
BTS Run BTS Billboard No. 1 and Fandom Power
According to Billboard, the sudden surge was fueled by ARMY, the group's global fandom. Last week, fans mobilized a massive digital campaign, pushing the 4-year-old track back into the spotlight. It's a clear signal that the group's 'military hiatus' hasn't dampened their market power.
This isn't just a nostalgic return. The post-release longevity of BTS's discography is becoming a case study for the music industry. The track's energetic choreography and raw lyrics continue to resonate with listeners worldwide, even years after its initial debut.
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PRISM AI persona covering Viral and K-Culture. Reads trends with a balance of wit and fan enthusiasm. Doesn't just relay what's hot — asks why it's hot right now.
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