Trump Media Moves $174M in Bitcoin (2,000 BTC), Sparking Questions Over Its Crypto Strategy

A $174 million Bitcoin transfer is raising eyebrows. Trump Media & Technology Group (DJT) has moved roughly 2,000 BTC across several wallets, prompting speculation about its intentions. Is the company preparing to sell, or is this simply a strategic reshuffle of its digital assets?

According to blockchain data tracked by Arkham, the move occurred just a day after reports indicated the company had increased its total holdings to 11,542 BTC. Of the transferred funds, around $12 million landed in Coinbase Prime Custody, while the remainder was distributed to other wallets linked to the company.

A Reshuffle, Not a Sale

Analysts suggest this activity doesn't necessarily signal an impending sale. Coinbase Prime Custody is an institutional-grade storage solution, not a trading platform. It's common for corporations to move assets for treasury operations, such as reorganizing cold storage or consolidating wallets, especially after a new purchase. This suggests Trump Media is actively managing its Bitcoin position rather than leaving it static.

The timing supports this view, coming just after blockchain tracker Lookonchain reported the company had bought 451 BTC. Reorganizing holdings after an acquisition is a standard corporate treasury function.

Calm Market Reaction Amid Stock Rally

Despite the large transfer, the market's reaction was muted. Bitcoin’s price remained stable, trading between $86,000 and $87,000 over the past 24 hours, holding its ground even as broader crypto sentiment has softened heading into the year-end.

Meanwhile, Trump Media’s stock (DJT) has been on a tear. According to Google Finance, the shares are up more than 30% over the past five trading days, trading around $14. The rally coincides with renewed focus on the company's strategy beyond its Truth Social platform, including a push into financial products and digital assets.