A new K-drama teaser for 'Spring Fever' starring Ahn Bo-hyun has gone viral. We break down why the internet is obsessed with its perfect use of classic tropes.
K-drama 'Uncle Samsik' sparked intense romance rumors about stars Tiffany Young and Byun Yo Han. Here's why their on-screen chemistry broke the internet.
SM Entertainment announced EXO's Lay will miss a fanmeeting, sparking a massive online reaction. We break down why it happened and what it means for K-pop.
A single comment from Bruno Mars comparing Rosé's 'APT.' to 'Gangnam Style' ignited a global fan debate. We break down the K-pop 'mega-hit' controversy and what it means.
IVE just beat BLACKPINK on a key Korean chart, sparking massive fan debates. We break down why this data point matters more than you think.
IVE topped the latest K-pop brand reputation rankings. Discover why this data-driven list is more than a fan chart—it's a global power index watched by brands and insiders.
BTS Jungkook's viral selfie with a supposed vape sparked a huge debate. We break down why it's not about smoking—it's a cultural clash over idol control.