A pre-debut photoshoot of KATSEYE's Manon sparked online debate. We break down why the 'scandal' is actually a sign of K-pop's global evolution.
A year-old video of EXO's Suho has sparked a viral 'Sugar Mommy' rumor. PRISM analyzes why this is breaking the internet and what it reveals about fan wars.
One obscure song. Two K-pop megastars. We break down why the Jungkook-Winter dating rumor went viral and what it reveals about modern fan culture.
aespa's Winter is at the center of a viral storm over her behavior with staff. We break down why the clips went viral and what it reveals about the cultural divide in K-Pop fandom.
Netflix's new K-drama 'Cashero,' where money equals superpower, has become a viral sensation. We break down the best reactions and analyze why it's resonating globally.
A wild rumor about EXO's Baekhyun went viral. We break down why it exploded, the best online reactions, and what it says about modern fan culture.
First stills of Kim Hye-yoon and Lomon's new K-drama are out, and the internet is losing it. Here's our analysis on why this is a masterclass in viral marketing.
Actress Kim Go Eun's pre-debut photos went viral, but it's not just about nostalgia. Here's our analysis on why it reveals a deep truth about authenticity.
New K-drama 'Undercover Ms. Hong' is sparking a frenzy online. We break down why the 90s nostalgia, star cast, and meme-worthy stills are making it the next viral hit.
K-drama star Park Shin-hye's new 90s comedy 'Undercover Miss Hong' is already creating buzz. We analyze the formula that's priming it for viral success.
K-Pop is facing a crisis as fan backlash to idol dating rumors intensifies. Discover why this is about a broken business model, not just romance.
A K-pop idol's post-surgery appearance sparked global outrage. We analyze why this viral moment is about more than a swollen face—it's about labor, fans, and the reality of the idol industry.