Liabooks Home|PRISM News
PRISM

#brand strategy

Total 7 articles

The Panda Paradox: Why a 4-Hour Wait for a 60-Second Glimpse is a Masterclass in Scarcity
ViralEN
The Panda Paradox: Why a 4-Hour Wait for a 60-Second Glimpse is a Masterclass in Scarcity

Tokyo's panda farewell rush reveals powerful lessons in scarcity marketing and the experience economy. We analyze the future of brand strategy.

The iOS Backlash: Is Apple's 'It Just Works' Empire Showing Cracks?
TechEN
The iOS Backlash: Is Apple's 'It Just Works' Empire Showing Cracks?

Analysis of the recent iOS update backlash. Discover why user frustration signals a deeper strategic risk to Apple's brand and competitive moat.

The Keyboard and the Churn Rate: Why a Viral Relationship Spat Is a Warning for Every CEO
ViralEN
The Keyboard and the Churn Rate: Why a Viral Relationship Spat Is a Warning for Every CEO

A viral story about a keyboard reveals a deep societal shift from gratitude to transactionalism. Here's why it impacts your company's future.

The Sibling Meme Economy: How Niche Content Is Rewriting the Rules of Digital Engagement
ViralEN
The Sibling Meme Economy: How Niche Content Is Rewriting the Rules of Digital Engagement

A deep dive into why niche meme accounts like @siblingmemes.official are a blueprint for the future of marketing, community building, and investment strategy.

The Ghost of Twitter: Why X's Lawsuit Against a Tiny Startup Reveals a Billion-Dollar Branding Crisis
TechEN
The Ghost of Twitter: Why X's Lawsuit Against a Tiny Startup Reveals a Billion-Dollar Branding Crisis

X Corp is suing a startup for using the 'Twitter' name. Our analysis reveals why this legal fight is a symptom of a massive, self-inflicted branding failure.

X Sues to Keep 'Twitter' Dead: A Lawsuit That Proves the Rebrand Failed
TechEN
X Sues to Keep 'Twitter' Dead: A Lawsuit That Proves the Rebrand Failed

X Corp is suing to block a new 'Twitter', but the lawsuit reveals a deeper truth: the strategic failure of the X rebrand and the enduring power of a brand Musk tried to kill.

The Ghost of Twitter: Why X's Legal Battle Reveals a Billion-Dollar Rebranding Blunder
TechEN
The Ghost of Twitter: Why X's Legal Battle Reveals a Billion-Dollar Rebranding Blunder

X's legal fight over the 'Twitter' trademark is more than a lawsuit—it's a public admission of a costly, self-inflicted rebranding blunder by Elon Musk.