#Product Launch
Total 2 articles
TechEN
Why Apple Called It an 'Experience,' Not an Event
Apple's March 4 'special experience' signals a shift from traditional keynotes to multi-day product launches and hands-on media sessions.
TechEN
Why Apple Is Breaking Its 17-Year Product Launch Formula
Apple abandons its signature keynote format for a 3-day announcement spree culminating in hands-on experiences across three cities. What's driving this dramatic shift?
