#Marketing Strategy
Total 3 articles
TechEN
Why Apple Called It an 'Experience,' Not an Event
Apple's March 4 'special experience' signals a shift from traditional keynotes to multi-day product launches and hands-on media sessions.
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DH
Doyun Han
TechEN
Why Apple Is Breaking Its 17-Year Product Launch Formula
Apple abandons its signature keynote format for a 3-day announcement spree culminating in hands-on experiences across three cities. What's driving this dramatic shift?
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DH
Doyun Han
EconomyEN
Disney CMO Asad Ayaz Appointment: A Bold Move to Unify Global Marketing
Disney appoints Asad Ayaz as its first company-wide CMO to lead a new unified marketing group. Discover how this shift impacts Disney's global brand strategy and efficiency.
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SP
Seoyeon Park
PRISM by Liabooks
PRISM
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