#Korean Content
Total 4 articles
K-CultureEN
Pro Bono's 'Impossible Case': Why K-Drama's New Anti-Hero Formula is a Multi-Billion Dollar Bet
Beyond the courtroom drama, 'Pro Bono' and Jung Kyung Ho signal a strategic shift in K-content. Our analysis on the data-driven evolution of the Korean anti-hero.
K-CultureEN
Beyond the Ratings: Why a Hit K-Drama on Linear TV Still Governs the Global Streaming Wars
A hit K-Drama's ratings are more than a win for TV. It's a key data signal shaping the global streaming wars and de-risking content investment.
K-CultureEN
Beyond the Chaebol: How 'Undercover Miss Hong' Signals a Strategic Shift in K-Drama
An expert analysis on why tvN's 'Undercover Miss Hong' isn't just a 90s rom-com, but a strategic move in K-Drama's global content strategy.
K-CultureEN
Beyond the Binge: Why Jin Se Yeon's New Drama is a Masterclass in K-Content Strategy
A new K-drama starring Jin Se Yeon reveals the hidden strategy behind traditional weekend shows in the age of Netflix. This is a deep dive into K-content economics.